AI cannot replace the human touch, rather optimise operations says Prateek N Kumar, Founder and CEO of NeoNiche Integrated Solutions
In a landscape increasingly shaped by automation and artificial intelligence (AI), remarkable opportunities emerge for industries. While reports indicate that AI could displace up to 23% of jobs in India by 2040 and estimate a range of 9% to 26% job losses by 2030, particularly in roles susceptible to automation, Prateek N Kumar, Founder and CEO of NeoNiche Integrated Solutions, India’s leading digital-first, full services experiential-marketing company says that the events industry is poised to harness AI as a powerful ally rather than a threat.
The essence of events lies in creating memorable experiences, fundamentally requiring human creativity, emotional connection, and logistics management. These irreplaceable qualities manifest through personalization and empathy, which AI cannot replicate. Whether orchestrating a wedding, corporate gathering, or private celebration, the nuances of human relationships and the art of hospitality remain irreplaceable assets.
The Human touch shines through creative expertise and innovation, be it delivering immersive experiences, or continually adapting to trends as per client preferences. This dynamic creativity cannot be programmed or emulated by AI, underscoring the necessity of human skills in these creative processes.
Moreover, the unpredictable nature of events often presents unforeseen challenges requiring quick decision-making and adept problem-solving skills. The experience and intuition of event professionals are central to navigating complex logistics, coordinating multiple vendors, and managing last-minute hurdles. While AI can support these functions, its limitations underscore the need for human oversight.
“In an era where automation and artificial intelligence are reshaping industries, the events sector stands as a testament to the irreplaceable value of human touch. While reports indicate a substantial displacement of jobs due to AI, our industry thrives on the unique blend of creativity, personal connections, and cultural sensitivity—elements that machines cannot replicate. Embracing AI as a powerful ally allows us to streamline operations, enhance customer insights, and optimize resources without undermining the essential human experiences that define remarkable events”, said Prateek N Kumar Founder and CEO of NeoNiche Integrated Solutions.
“By integrating AI thoughtfully, we can create tailored, immersive experiences that resonate deeply with our clients while ensuring our teams can focus on the strategic, creative aspects of event management. In this fast-evolving landscape, leveraging AI isn’t just an option—it’s crucial for maintaining competitive advantage and delivering unforgettable experiences.”, he added.
Rather than positioning AI as a rival, the events sector can leverage its capabilities for enhanced results. AI brings transformative benefits, such as streamlining operations by automating administrative tasks, enhancing customer insights through data analytics, personalizing marketing strategies to engage audiences effectively, and optimizing supply chain management to ensure efficiency.
