New Delhi, 6 November 2023: Airtel Payments Bank, India’s only profitable multi-segment fintech operating at scale with a banking license, rolled out its festive campaign – ‘Dil Khol Kar’.
Conceptualised by Korra Worldwide Pvt. Ltd., the campaign highlights the array of shopping and gifting possibilities for Airtel Payments Bank users this festive season, urging them to celebrate #DilKholKar. These include opportunities to earn rewards on every transaction through Rewards123, enjoy up to INR 10,000 benefits while shopping with the eco-friendly debit card, secure exciting offers from favourite merchants, and ensure a safe festive shopping experience with Airtel Safe Pay.
Customers have the option of sending personalised gift cards to friends and family. In addition they can also buy DigiGold safely and simply from the Airtel Thank App.
Airtel Payments Bank’s commitment to its customers and diverse product offerings are vividly highlighted with the introduction of the campaign.
Speaking about the campaign, Shilpi Kapoor, Chief Marketing Officer of Airtel Payments Bank, said, “Throughout the festive season, we cherish the tradition of shopping and sharing gifts with our loved ones. The ‘Dil Khol Kar’ campaign embodies our commitment to offering a rewarding and safe shopping and gifting experience that transcends mere transactions. The campaign highlights how our thoughtfully curated rewards on every purchase, combined with the safest way to pay, are reshaping the way customers celebrate. Whether the simplicity of everyday transactions or the grandeur of special gifts, Airtel Payments Bank ensures that this festive season weaves a tapestry of cherished memories, empowering customers to shop with all their hearts, ‘Dil Khol Kar’.”
Airtel Payments Bank goes beyond mere transactions, ensuring that the entire shopping and gifting experience is not only rewarding but also safe.
Saket Vaidya, Chief Operating Officer, Korra Worldwide said, “Airtel Payments Bank embraces the diversity of India and is true to the spirit of being inclusive and empowering. The family of its consumers is expansive and belongs to every walk of life, but if there’s one thing in common, is that as Indians they are large hearted and want to celebrate with abandon. What better message to send to them, other than to live life large, to shop, gift, greet their loved ones and indeed celebrate ‘Dil Khol Kar’ this festive season? This, especially when we walk the talk and back it up by offering them a payment experience that is truly worry free and meaningful rewards that appeal to their needs.”
The campaign, which comprises of multiple videos, is available across retail social media – Twitter, Instagram, and Facebook – and retail channels. The Bank has also collaborated with leading lifestyle, fashion, food & technology influencers to promote and build aware about #DilKholKar. The Bank is partnering with multiple local events to make the payments on ground safe and simple ensuring that the users can celebrate ‘Dil Khol Kar.’
