PepsiCo India’s Sting ® has been known to exhilarate the youth of India with its jolt of exhilarating energy. Continuing its sweats to amp its consumers, Sting ®, moment, unveiled its new crusade featuring brand minister and megastar Akshay Kumar. The crusade that’s set to enthrall the cult this summer is accompanied by a quirky and instigative film that reinstates the brand’s ‘Energy Bole Toh Sting ®’ positioning.
The film begins in a chemistry lab set up in a council with a grouchy professor reviewing wisdom systems. One after the other, scholars present their innovative prototypes- only to admit an unimpressed response from the professor. The grumpy professor, hellbent on disliking every design, is stunned as Akshay Kumar enters with his design powered by Sting ® Energy! A belt of the titillating Sting ® was each it took for Akshay to turn the laboratory upside down, leaving the professor stupefied and dumbfounded. Looking for a response, Akshay cheekily asks the professor in Hindi, ‘Ab Mazza Aya Sir?’. It ends with the brand tagline on display ‘Energy Bole Toh Sting ® ’ that totalities up the film in one line.
Speaking about the launch of Sting’s ® new crusade, Naseeb Puri, Senior Marketing Director, Energy, Hydration & Flavours, PepsiCo India said, “Sting has truly been a trailblazer in the libation order, reconsidering multiple canons including communication. Sting juggernauts have always reverberated veritably explosively with our cult- using wit, surprise, and over-the-top entertainment to drive mindfulness and make the Sting energy benefit unmissable! This time too, we’re back with yet another amping crusade that formerly again uses embroidery to support how no energy is relatively suchlike Sting energy.”
Talking about the new crusade, brand minister Akshay Kumar reflected, “I always look forward to shooting with Sting, not only because of the energy the brand offers but because there’s always a unique plot that awaits us. This time as well, the crusade offers a fun turn of events that showcase the stimulating and amusing icon of the brand. I’m thrilled to be a part of this crusade and am confident it’ll reverberate well with the followership. ”
The new 360-degree Sting ® crusade will be amplified across TV, digital, out-of-door, and social media. Sting ® is available in small single-serve packs of 200 ml and 250 ml and multi-serve packs of 500 ml across all ultramodern and traditional retail outlets in India, as well as on leading-commerce platforms.
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