India’s leading Science-based Ayurvedic expert Dabur India announced a piece of great news on 11th December 2020 at Kolkata. Charismatic icon joins hand with Dabur campaign.
“Right person for the proper job” makes the work effective. Such that, “Right ambassador for the right product” makes the higher reach of the product to the customers.
Yes, the new face for Dabur Chyawanprash is the Bollywood star and fitness icon, Akshay Kumar. Dabur has chosen the apt identity for their new campaign “inner strength and fighting spirit”. Dabur Chyawanprash is a magical bottle of health supplements consists of more than 40 herbs like Ashwagandha, Giloy, and Amla.
Dabur India, CEO, Mohit Malhotra welcomes with immense pleasure the new face of Dabur Chyawanprash, Mr. Akshay Kumar. This single bottle is perfect for boosting your immunity which keeps your health, fitness, and inner strength great.
Akshay Kumar is very much happy to be a part of the big brand and wanted to make Dabur Chyawanprash a common household bottle in every Indian’s house. He galvanizes the mass in joining the movement. The campaign emphasizes “immunity strong for themselves and the nation”. Dabur is proud of its Made in India, by Indians, for Indians.
The times we are living in today gives more importance to health and ayurvedic products. A bottle that consists of ayurvedic contents and can boost your immunity is a magical one. Conceptualized by MaCann Worldgroup India, the film indicates a deeper purpose as to why each individual must keep their immunity high. Immunity is the safety of an individual and thus safe for the nation. Mr. Prasoon Joshi, the chairman of McCann Worldgroup, AsiaPacific CEO & CCO McCann Worldgroup, India, said “Akshay is a fitness icon in our country and so is the brand Dabur Chyawanprash”.
We stay strong from within, we will do what’s necessary to stay in India going strong. Enrich and enhance your immunity with Dabur Chyawanprash.
