Alcohol ad spends in 12 key markets, which includes India and we could see their growth rate by 5-3 percent growth in the ad market as a whole. These brands are recovering from a downfall in 2020, as per Zenith’s Business Intelligence.
Some of the main themes in this report, include alcohol ad spend rise from US$6.7bn in 2020 to US$7.7bn in 2023. Then, the alcohol brands had spent twice as much on television as their average brand, as this could reduce their spending by 2.4% per year since the audience gets less. Spirit brands have shifted to their online content, as this could aid customers to improve their brand experience. We could that their main sales growth starts from home itself.
Meanwhile, Digital advertising also could help them to promote their brand and this could bring 30% of alcohol. There will be a rapid increase in 2023, up from 21 percent in 2019. This pandemic time has led these brands to work online.
Alcohol brands are often not allowed to directly encourage their extra consumption. Alcohol consumption is deeply reflected in the culture of each country. These brands have reached heights through the process of premiumization. Perhaps, they urge consumers to drink better than to drink more. Spirit brands have performed well in this phase than beer brands.
Thereafter, the intake of beer and spirits remained constant between 2016 and 2019, as per Euromonitor International. Due to this, the value of beer sales has reached a growth rate of 3 percent a year, whereas spirit sales have reached 7 percent.
Premiumisation indicates to provoke the drinkers to trade up to higher-value products and that could provide a good experience. Alcohol brands mainly depend on television, out-of-home advertising, spending twice as much as on television. Alcohol brands could have an increase in growth rate, even in 2020, they have reached 49 percent due to this mass media advertising. However, this strategy was less applicable as the audience has moved to digital media. Currently, only young customers are visiting the new bar and trying new drinks now.Alcohol brands has now shifted to digital advertising and devoting
