Titan Raga, which is recognised for its progressive messaging, is taking a risk this time by appointing Alia Bhatt as its new spokesperson. The brand’s new TVC campaign, Boldly Beautiful, kicks off with the onboarding of the youthful and lively actor.
In the new film, Raga by Titan, which is recognised for its modern gender discussions, celebrates women who embrace their real strong self-expression. Titan Raga’s new television commercial campaign, created in collaboration with Ogilvy, is a salute to young Indian women who strive to break through cultural limits to self-expression and ambitions.
The film normalises spontaneity in usual home talks by featuring Alia in her naturally colourful and combative character. In the midst of a normal wedding set-up, the newlywed actress is perceived as a bride-to-be who is expressing herself uninhibitedly in touch with her own raga.
Boldly Beautiful encourages people to be themselves without apology, and Raga is the right accessory for these bold and beautiful statements, thanks to a lighthearted philosophy.
In response to the announcement, “We are happy to have Alia Bhatt on board as Titan Raga’s brand ambassador,” stated Sirish Chandrashekar, Titan’s Marketing Head. Titan Raga is a symbol of freedom of expression. Whether it’s through product design or advertising, the brand consistently displays a distinct point of view that resonates with today’s young lady
Alia is a great candidate to reinforce the brand’s message because she is bold and outspoken herself.” “I am really pleased about associating with Titan Raga and look forward to working with this renowned brand,” Alia Bhatt said of the collaboration
. Titan Raga has always had an unusual knack of expressing a woman’s point of view. Through designs that are incredibly expressive and contemporary, the new campaign fosters a deeper connection. With Titan Raga, I wish to inspire young Indian women to tell honest and courageous stories.”
“It is true that you don’t simply match brands to your physique, but to your personality and to your soul,” Puneet Kapoor, Chief Creative Officer, Ogilvy South, said of the TVC Campaign. There’s always something about a great brand that connects with you on a deeper level than its gorgeous design and usefulness.
Titan Raga’s tone and demeanour have always been magnificently bold, unapologetically honest, and authentic in expression. With our ever-changing, ever-evolving societal environment, this novel is an attempt to convey that spirit.”
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