Flipkart, India’s homegrown e-commerce marketplace, has announced its end of season sale (EOSS) event, which will bring cheer and festivities to millions of customers as nearly 200,000 sellers and over 10,000 brands join forces to bring a diverse selection of fashion, beauty, and lifestyle products. This year’s EOSS, which begins on June 10, 2022, aims to celebrate the increased consumer sentiment following the pandemic.
EOSS, a weeklong event taking place from June 10 to 17, will see the introduction of 24X7 live commerce on the Flipkart app for the first time, providing customers with a wide selection to choose from as they look to refresh their wardrobes. Over 10,000 top brands will participate, offering over 10 lakh styles of fashionable apparel and accessories for women, men, and children.
To reach out to the millions of customers across the country who are eagerly awaiting EOSS to gain access to a diverse range of fashion and lifestyle products, the Sellers will offer a diverse range of brands to offer more than 10 lakh styles, satisfying the customer’s needs.
In response to customer demand, the event will feature a diverse range of styles in casual wear, ethnic wear, formal and seasonal wear, footwear, men’s and women’s apparel, fashion and travel accessories, and kidswear. While the event is open to all Sellers and Brands, some of the top brands participating this season include home-grown D2C brands like Being Human, Ruf & Tuf, Campus, Cultsport, Urbanic, Hershienbox and Mokobara, Fubar, AAdi, Krassa and The Kapas, ethnic wear brands like Libas, Biba, MAX, and activewear brands like Nike, PUMA, Adidas, HRX, Fastrack. The formalwear selection will include Peter England, Blackberrys, Arrow, and Woodland, while the kids’ wear section will include Allen Solly, Jack and Jones, and Crocs.
Flipkart has introduced Fashion TV, a 24X7 live commerce feature that will allow sellers and hundreds of brands and influencers to interact with customers in real-time in order to serve customers from metros and emerging tier 3, tier 4 towns. Customers will be able to browse an extensive assortment of short format live videos, as if strolling through a mall, and purchase displayed fashion styles instantly, creating a unique personalised experience for them. There will be four types of live prime time shows: brand led lives, celeb led lives, game time lives, and season’s top trends shows. Furthermore, participating brands and celebrities will co-host a series of 100 live sessions for 10 hours daily to offer a variety of time-limited offers that will be rolled out on a regular basis. The interactive format will increase customer trust and participation in the event significantly.
Quick delivery of lifestyle options.
During the EoSS, Flipkart will also provide a quick 60-minute delivery across 650+ pin codes in 9 cities; for a wide assortment of Watches & Accessories from premium brands such as Emporio Armani, Tommy Hilfiger, Fossil, Casio, Lacoste, Guess, and others.
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