Mumbai, 29 October 2024: Morphy Richards, the iconic British brand, is committed to elevating lifestyles and making homes happier through its smart and beautifully designed appliances. In its new festive campaign, #HomesAreHappier, the brand has collaborated with two Bollywood icons – the versatile Kalki Koechlin and the graceful Mrunal Thakur. This campaign spotlights the Café Artisan Coffee Maker and the Crystal Crisp Air Fryer, both engineered to enhance everyday life with outstanding functionality and sleek style. These appliances blend sophisticated design with advanced features, fitting seamlessly into contemporary, stylish homes. More than just a glimpse into Kalki and Mrunal’s kitchens, the campaign enlists renowned chefs Guntas Sethi and Saloni Kukreja to inspire home cooks, inviting them to explore endless culinary possibilities with Morphy Richards’ latest range.
A special brew for every friend! Kalki’s got it all covered with the 7-in-1 bean to brew Cafe Artisan Coffee Maker: https://www.instagram.com/reel/DBgmvDcNvYs/?igsh=dzFycXJ4Y3owbXh0
11 presets, one awesome choice and Mrunal’s got the magic with the Crystal Crysp Air Fryer: https://www.instagram.com/reel/DBY9djHosdi/?igsh=dXhsNHd3dWlmMDNm
Devika Sachdev, Head of Advertising and Brand Management, said: “Our consumers want appliances that add convenience to their lives while looking good on the countertop – that’s where Morphy Richards comes in. Whether it’s a bold cup of coffee or delicious food everything’s possible with the wide range from Morphy Richards. The Café Artisan Coffee Maker and Crystal Crisp Air Fryer embody our philosophy of adding convenience, elevating lifestyles and making homes happier. Collaborating with well-known personalities like Kalki, Mrunal, and top chefs Guntas Sethi and Saloni Kukreja, this campaign celebrates how our appliances make the perfect companions for this festive season.”
Bollywood Star Kalki Koechlin said “I’m thrilled to collaborate with Morphy Richards for the Café Artisan Coffee Maker. Good coffee is a big part of my daily routine, and having a stylish, easy-to-use machine at home has been a game-changer. This partnership is all about bringing happiness to the simple moments in life, and I couldn’t be happier to be part of it this festive season.”
The breakout Bollywood actress, Mrunal Thakur said “I am excited to partner with Morphy Richards this festive season. Cooking should be enjoyable and effortless, and this innovative appliance brings both style and convenience to the kitchen. I love how it allows me to prepare healthier meals without sacrificing taste, making it a perfect addition to my home.”
This collaboration not only connects with diverse audiences but also showcases the sophistication of Morphy Richards appliances. The campaign offers a platform for fans to explore exciting recipes and see firsthand how easy it is to create cafe-style coffee or tasty and healthy snacks at home.
