New Delhi, 22nd April 2022: Tollywood sensation and ‘Pushpa’ fame Allu Arjun has been named as the official brand ambassador of online bus booking platform redBus. While serving as the brand’s face, the actor will be in charge of all major campaigns for redBus.
With Allu Arjun, redBus will shortly launch a full-fledged 360-degree integrated marketing campaign across TV, cinema, digital, social media, OOH platforms, and the redBus app centered on the “Travel Like a King” theme. The advertisement will emphasize the benefits of booking bus seats on redBus versus offline or traditional booking methods that provide no control over bus, seat, or ticket pricing, as well as the fact that redBus passengers are known as “Asli Rajas” or “Real Kings.”
As a well-established company in the bus transportation sector, redBus is at the vanguard of the industry’s return to normalcy following the epidemic and is enlisting Allu Arjun’s help to raise attention to the brand and the sector as a whole, leveraging his mass appeal. RedBus will be able to penetrate further into the hinterland thanks to Allu Arjun’s great appeal, not only in the south but across the country, allowing it to make its presence felt in every state and area. Allu Arjun has joined redBus as a brand ambassador at a vital season for the travel and tourist industry, summer.
“I’m pleased to be participating with them once more, especially because it is a brand that engages with millions, connecting people to their destinations, with each journey being a tale in itself, full of emotions and joys, and as such, plays a crucial role in people’s lives,” Allu Arjun said.
“Our previous collaboration with Allu Arjun worked wonderfully for us,” said Prakash Sangam, CEO of redBus. Since then, his popularity has grown dramatically across the country, as have the brands.
The nation’s desire to travel is at an all-time high after a two-year sabbatical, making it all the more important for redBus to have Allu Arjun at the forefront of communications.
With his dance abilities and action hero image, the actor has won hearts not just in India, but all across the world. His magnum opus, the action-drama film ‘Pushpa,’ which was released late last year, catapulted him into a new league of action stars, appealing to a wider audience, making him the ideal candidate for redBus to engage with its customers.
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