- The program rewards consumers for making sustainable & environmentally conscious buying decisions.
- Almonds Ai initiative is to help India’s path to achieve net zero by 2070
New Delhi, January 2024: Almonds Ai, a B2B channel engagement, and experiences solutions company, announced the launch of a loyalty program platform that inspires change – Green Loyalty ProgramTM. The program aims to empower businesses to drive sustainability awareness, encourage eco-friendly behaviors, and support environmentally conscious practices among their customers. By incorporating sustainable principles into loyalty programs, businesses can not only educate and inspire their customers but also reward them for making environmentally friendly choices.
The Green Loyalty ProgramTM offers exclusive experiences specifically crafted for these organizations, granting them access to green rewards, eco-friendly events, workshops, and digital engagement opportunities. The Green Loyalty ProgramTM will be a key driver in making individuals a part of the sustainability initiatives taken by the government, which till date have majorly focused on large carbon emitting industrial players, providing India an easier path towards achieving Net Zero by 2070.
Commenting on the launch, Abhinav Jain & Apurv Modi, Co-Founders, Almonds Ai jointly said, “The world of loyalty programs and B2B channel partner engagements in India is a thriving INR 24,000 crore industry, projected to skyrocket to eighty thousand crores by 2030. As we closely observed the remarkable journey towards green loyalty initiatives, we realized that the transformation extends beyond traditional loyalty programs. Sustainability has become a key consideration, even in sales and distribution-driven initiatives. With the Green Loyalty ProgramTM, businesses can seamlessly integrate sustainability principles into their existing loyalty programs and can make a significant impact on the environment while fostering a strong bond with their customers, clients, stakeholders, and channel partners.”
Enterprises across various industries and scales have acknowledged the need to embrace eco-friendly practices and sustainability. They understand that their actions impact the environment and are actively seeking ways to reduce their carbon footprint, conserve resources, and promote sustainable development. Businesses of all types and sizes are proactively pursuing avenues to diminish their environmental impact, save resources, and support sustainable growth.
