Mumbai, 9th October 2023: CaratLane, India’s leading omni-channel jewellery brand, has marked the beginning of the festive season with the launch of its new collection, Alpona. The collection draws inspiration from the mesmerising traditional Bengali art style and its eight unique motifs, crafted with modern aesthetics. These intricate patterns carry profound meaning in each motif, symbolising prosperity, good health, and triumphs. Bringing to life these symbolic elements, the collection also taps into the nostalgia of creating these Alpona designs at home to signal the beginning of any celebration.
Crafted in 14kt gold, white ceramic, and diamonds, the gorgeous Alpona motifs can be seen in a variety of categories, including earrings, rings, bracelets, and pendants. The intricate detailing on each piece demonstrates the perfect blend of tradition and modern elegance.
Talking about the collection, Jennifer Pandya, VP of Marketing at CaratLane, said, “Design has always been at the core of everything we do at CaratLane, and the Alpona collection stays true to its inspiration. The handcrafted intricate motifs of this collection are reminiscent of the nostalgia of creating something beautiful with our hands and sharing the joy with our families during every occasion. We’ve translated this idea into gorgeous, affordable designs that can be worn every day to make this festive season even more joyous for our customers.”
The collection has been launched with a heartwarming film that gives Alpona the spotlight, showcasing how jewellery brings people together and enables them to express their emotions beautifully. The film stays true to the brand’s ethos of ‘Khul Ke Karo Express’. The film’s protagonist displays a balance of tradition and modernity, embodying the essence of the Alpona collection.
Campaign Link: https://www.instagram.com/p/CyFqRa9hcSU/?hl=en
Alpona by CaratLane is the ideal choice this festive season, whether you’re going for the classic traditional or a trendy indo-western look. The collection is available online at www.caratlane.com and can be experienced in person at 230+ CaratLane stores across India.
