The year 2021 was not much better than 2020. And with everyone confined within their homes from the pandemic and the lockdowns, ALTBalaji, India’s homegrown leading platform, found a way to consistently keep its audiences entertained.
The platform has launched more than 89 Originals since its genesis and has launched more than 20 shows in 2021 alone. A pioneer in exclusive content, their shows span multiple genres ensuring that there is something for everyone.
Despite a pandemic that has brought life to a halt, ALTBalaji has emerged as the fastest growing and most talked-about OTT platform in India. ALTBalaji is continuing its innovations in various domains. The most notable ones are the strategic brand partnerships they have formed.
The partnerships with MobiKwik and Amazon Pay to simplify transactions for viewers, partnerships with influencers to build conversation, and others with youth-oriented brands like Growfitter, Flyrobe, Ferns n Petals that helped its fan base to grow to a large extend.
The platform’s most acclaimed series Broken But Beautiful 3 was brought to Alexa, thereby allowing users to listen to dialogues, trailers, and other exclusive content from the show. With a voice command to their Echo device, fans can enjoy the immersive experience provided by the suspense thriller.
To co-create original content, ALTBalaji has allied with MX Player and ZEE5. Its initiatives like teaming up with Mission Green Mumbai to plant 100 trees and save the Aarey forest was praised by everyone in the media.
Last year, ALTBalaji won the Digital company of the year award at ET Now Business Awards and India’s Most Admired Brand 2020 at White Page International, and this year, it added several other accolades to its showcase.
It won the top brand at the Label Awards 2021, which implies admiration for its content originality and diversity. It also won the Best Content IP of the year for Mentalhood.
Throughout the year, ALTBalaji continued to encourage new talent to continue its streak, by directing masterclasses or giving talented actors a platform, or telling stories that wouldn’t have been told otherwise.
The platform has created some iconic shows like The Married Woman, Cartel, Bang Baang, Crashh, Dev DD 2, Broken But Beautiful 3 and so many others which have been praised by audiences everywhere.
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