Amazon India has rolled out a virtual marketing campaign “#DeliverThanks” to have a good time and thank its transport buddies, pickers, packers, sorters, and different buddies operating in its fulfillment and transport network. Through this marketing campaign, Amazon India referred to as on its clients to increase their gratitude to those buddies with the aid of using sharing easy messages of appreciation using #DeliverThanks on social media. Driving engagement throughout virtual channels, Amazon India released the marketing campaign with a movie throughout its owned systems on fifth November. Featuring buddies from Amazon’s operations network, the virtual movie offers audiences a glimpse into understanding the folks that make certain secure and well-timed package deal transport.
While maximum clients see the simplest transport buddies at their doorstep, there are tens of hundreds of humans operating behind the curtain who play a position in satisfying consumer guarantees withinside the fulfillment and transport network. Conceptualized with the aid of using Leo Burnett India, and produced with the aid of using Melon Head, the movie inspires the willpower with which every accomplice operates as an extension of the brand’s promise. The marketing campaign additionally enhances Amazon India’s inner efforts to unfold positivity, appreciation, and encouragement amongst those buddies who preserve to fulfill consumer guarantees. Through this marketing campaign, Amazon India has acquired hundreds of heartwarming messages from clients throughout social media systems.
Remarking on the mission, Ravi Desai, Director – Mass and Brand Marketing, Amazon India stated, “The current year’s merry season was extraordinary and, notwithstanding the difficulties, a huge number of our partners volunteered to guarantee that clients could appreciate the merriments in the solace and wellbeing of their homes. As a component of our happy season subject of ‘Khushiyaan’ this year, through this mission, we needed to pass on how the endeavors of our partners have made a critical commitment to our clients’ lives and encouraged our clients to go along with us in praising their constant work all through this merry season”.
Rajdeepak Das, Managing Director – India and Chief Creative Officer – South Asia, Leo Burnett added “During and past the celebrations, Amazon partners have kept on exceeding all expectations to satisfy client orders. With this film, it was our undertaking to catch the energy and devotion of the Amazon and urge everybody to value their endeavors and offer their thanks to these unrecognized yet truly great individuals with the #DeliverThanks message. It’s the ideal offer of a brand living and embodying its qualities”. Amazon India closed the campaign with a second computerized film that brings alive a portion of the messages got from clients and catches the effect of the activity. The two movies got a staggering reaction from clients and across computerized stations.
