According to reports, Amazon is trying a TikTok-like feed on its app. With this, the online retailer joins other businesses looking to capture customers’ attention by releasing imitations of the well-known social platform.
According to Watchful Technologies, an Israeli artificial intelligence company that tracks app usage and has observed the feature, the e-commerce behemoth has been testing a feed on its app that lets customers scroll through TikTok-like images and videos of products submitted by other users.
The feature is referred to as Inspire. Customers will be able to like, save, and share product-related posts and also buy items right from the feed thanks to this functionality.
The test does not imply that Amazon will release the widget in its current form or ever. An Amazon spokesperson, Alyssa Bronikowski, declined to say whether the company intends to make the tool available to all of its users. Bronikowski expressed in a statement that the business “continually tests innovative technologies to help make consumer life a little bit simpler.”
The test was initially covered by ‘The Wall Street Journal.’ The Journal also reported, citing an unnamed source, that the business is testing the function among a small group of Amazon staff members.
According to research firm Marketplace Pulse, the corporation had been trying to identify its brands in search results by marking them with tags like “Amazon brand” or “Exclusive to Amazon” under regulatory pressure about its private-label operations.
According to Daniel Buchuk, if the functionality is implemented, the stream will be heavily video-focused as Amazon sellers provide material to make it more interesting for users.
The two huge vendors in digital advertising and the corporate parents of Google and Facebook, Alphabet and Meta have caught the TikTok bug to escalate revenue and engagement.
After first testing it in India in 2020, Google’s YouTube video service rolled out a “Shorts” feature limited to clips of a minute or less last year in the United States. Google reported in June this year that YouTube Shorts was bringing in more than 1.5 billion viewers who remained logged in each month, but analysts think TikTok’s popularity is hurting the video site’s ad sales.
Facebook, owned by Meta, has revealed that Instagram Reels can now be shared on Facebook. Latest capabilities for content makers have also been added to the social media platform. Stars on Facebook Reels, creator studio insights, the opportunity to add a “Add Yours” sticker to reels, and automatic reel production are some of the new features. Reels account for more than 20% of people’s Instagram usage, according to Meta CEO Mark Zuckerberg, who made this claim earlier this year.
However, it’s unclear whether engagement is influencing ad sales since Meta recently revealed its first quarterly revenue decline over the previous year since Facebook went public ten years ago.
Follow and connect with us on Facebook, LinkedIn & Twitter
