Amazon miniTV, the company’s free video streaming service, has introduced Case Toh Banta Hai, a collaboration with Noise and Campus. This one-of-a-kind weekly comedy show, produced by Banijay Asia, will include some of the country’s most popular celebrities, including Riteish Deshmukh, Kusha Kapila, and Varun Sharma.
Case Toh Banta Hai, India’s first comedy court, will see Riteish – Junta ka lawyer – level the most strange and hilarious claims against some of Bollywood’s biggest stars, who will be defended by their lawyer Varun. The destiny of these guest celebrities will be judged by a judge, played by Kusha, whose decision will be definitive. This, along with Riteish’s distinct entertainment style and his mastery of the art of comedy, will captivate audiences in general.
“By providing Bharat with youthful and interesting content, Amazon miniTV has continuously endeavored to learn from its audiences and excite them” We are pleased to collaborate with Banijay Asia and welcome the crème de la crème of Bollywood in Case Toh Banta Hai. “Hundreds of millions of Amazon customers throughout India will be able to watch this show for free each week,” said Girish Prabhu, Amazon Advertising Head.
“I have never anticipated a case as much as I have for this one! I can’t even express how happy I am. Case Toh Banta Hai is the creation of Varun, Kusha, and my joyous labor of love during the filming of this show. The show offers everything you could want, including plenty of amusing moments to keep the entertainment factor sky high. “I am confident that audiences throughout India would burst out laughing,” Riteish Deshmukh stated.
“At Noise, we passionately believe in encouraging individuals to listen to their inner noise and accomplish better in life by providing them with cutting-edge technology.” Our collaboration with Amazon miniTV as the show’s title sponsor is another step toward realizing this vision. We are constantly looking for ways to expand it. The show will innovatively combine the finest of Bollywood and comedy, allowing us to engage more viewers, according to Gaurav Khatri, CEO & Co-Founder of Noise.
Campus Shoes constantly emphasizes bringing fashionable shoes to the Indian market, according to Prerna Aggarwal, CMO of Campus. We are excited to work with Amazon MiniTV to spread our brand’s vision throughout India.
Case Toh Banta Hai will launch exclusively on Amazon miniTV – on its shopping app and Fire TV – on July 29th, with fresh episodes released every Friday. Toh, Mukadma jaari karein ?
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