Amazon launched mini tv, a free, advertisement-supported video streaming service, in May 2021 in India. Since then, the dominant online retailer has collaborated with production companies like Pocket Aces and TVF as well as content producers like Ashish Chanchlani and Prajakta Koli. Case Toh Banta Hai, a courtroom comedy series, is its most recent release. The head of Amazon Advertising, Girish Prabhu, discusses mini Tv’s value to advertisers and other topics with afaqs!
Why did you decide to introduce a tiny TV to India?
People’s habits for consuming content are evolving. The patterns have changed to involve a lot of individualized watching, whether it be on phones, tablets, or other gadgets, ever since the Covid-19 outbreak and even before that. The other tendency we discovered is that many of our clients around the world combine their subscriptions with free entertainment. A prime example of this is Amazon Prime Video. Users have the intention to buy when they use the shopping app.
Don’t you run the danger of diverting them by entertaining?
Customer choice is our key tenet. Although customers certainly arrive with the intention of shopping, Pay and mini tv have shown that they are also open to other experiences. Customers frequently visit mini tv to watch a certain show that we are advertising. We’ve also noticed trends in people returning to the content. Customers might come at particular times of the day to watch mini tv, for instance.
How will the shopping app of the future vary from the one we currently have?
I won’t be able to comment on the Amazon shopping experience going forward. We are developing technologies for mini tv that will deliver individualized and interactive programming. The element of personalization may lead to novel experiences. Making it possible for our customers to interact with companies more naturally is another area of concentration. You might think of more recent formats in a similar vein.
What various strategies can brand use to utilize mini tv?
To produce original material, we collaborate closely with the production companies. As a result, we now have the chance to collaborate with businesses to provide our clients with memorable experiences. Our primary goal is to provide our advertising partners with immersive experiences.
Do you intend to launch mini tv in other developing nations, such as India?
Under the name Amazon FreeVee, we currently offer a comparable ad-supported service in the US and UK. In those markets, it is hugely well-liked. So, sure, we are serious about this format. On the shopping app, living room gadgets like Fire TV, and mobile web experiences, we observe a lot of interesting engagement and chances to offer fresh content to users.
Follow and connect with us on Facebook, LinkedIn & Twitter.
Nice information ..u have given