The exam season has just commenced and tis the season of nervousness, unpreparedness and stress, especially for the 10th and 12th standard students. To calm and reverse this sentiment, Amazon miniTV went on to be there for its target audiences. Which is Gen Z and nothing could have been a better time to create a fun, calm and entertaining atmosphere.
And this is how they did it:
Syncing its two shows Crushed and Capital ‘A’ Small ‘a’ that revolve around school life and teenage struggles such as exams, crushes, hobbies, parents’ expectations, etc., the brand synced the show’s characters and core essence to create some engaging posts:
https://www.instagram.com/p/Co684Vvh_Hk/?igshid=MjkzY2Y1YTY%3D
https://www.instagram.com/p/Co5GPbeoBLY/?igshid=MjkzY2Y1YTY%3D
Immediately, the brand’s instagram page saw an outpour of emotions and engaging comments rolling for both the posts. We had the show’s fan-favorite talent also sharing a positive sentiment to wish luck to the students. Along with helping the brand grab attention for its content amongst its target audience, these posts also helped in creating conversations with a high rate of engagement.
