A two-day Stream Fest was recently announced by OTT player-Netflix on its platform. It was on December 5 and 6 that users had 48 hours of exclusive access to Netflix’s library of content for free. This opportunity was taken by his rival Amazon Prime to post a video captioning it as No fest Just Reality which has a couple claiming Prime has a free 30-day trial anyway. The business is seen here taking a direct dig at the hullabaloo Netflix has creating about its free two-day streaming deal.
The video shows a guy planning what he’s going to do in these two days while watching shows on the web while a couple goes on him with all the Huge Deal. Amandeep Singh – VMLY&R DELHI, Business Director & Branch Head, believes that the response from Amazon Prime was very well timed and contextual.
First, with Stream Fest, Netflix managed a masterstroke. India is a nation that loves something free and people will go to high levels of effort to save their money. The concept was well thought out, and it was very well implemented in the promotional campaign. You should remember that Netflix is known for its quality and original shows and has an inspiring and premium positioning.
It’s more like a brand of android phones trying to dig at Apple, but everyone recognizes which brand is superior. That said the team was agile and quick, and that’s more critical than anything for young high-voltage brands,” Singh said. With an ad campaign featuring Bollywood celebrities and a promotional video featuring content creators, rival Netflix has been going out of its way to promote Stream Fest.
Subodh Chaubey, Infectious Advertising’s Copy Partner, thinks it is high time that Indian brands hopped on the bandwagon of brand wars. It’s a smart way for Amazon to capitalize on the promotion of their competitor, while also giving Prime loyalists something to cheer for. The cynical tone of the film hits the sweet spot, easier to fit perfectly with the more Indian mentality. Let’s see if Netflix responds in kind. On earlier occasions, the two streaming services were also active in online banters and captured the attention of fans.
