With the hit of the second wave of Covid, India as a nation is facing a substantial economic slowdown. Although there has been a rise in the production of branded goods, small-scale businesses greatly suffer. Therefore, Amazon introduces SBD small business day sales to support their sellers to bounce back from the economic loss.
The event is announced to start from midnight on 2nd July to 11:59 pm on 4th July 2021. The event offers unique and authentic products from lakhs of sellers, manufacturers, start-ups and brands, women entrepreneurs, artisans & weavers, and local shops. The three-day sale event lets customers enjoy deals and offers on a variety of products. Some of the selected categories include Immunity boosters, monsoon essentials, at-home fitness supplies, regional handicrafts, etc.
The Director of MSME & Selling Partner Experience, Amazon India, Mr. Pranav Bhasin, said, “As India tries to get back on track post the impact of the COVID-19 second wave, we are prioritizing our efforts to assist small businesses to recuperate from the economic disruption. Towards this, we are hosting Amazon Small Business Days to generate customer demand for offerings from small sellers on the Amazon India marketplace, thus helping them to get their business back on course.”
Nitin Gadkari, the Hon’ble Union Minister of Road Transport and Highways; Micro, Small and Medium Enterprises, Government of India, said, “I believe that technology will play a significant role within the success of MSMEs, and in Increasing the contribution of MSMEs share to the country’s GDP. It’s essential to accelerate the expansion of MSMEs, especially after the disruptions caused by COVID-19, and I congratulate Amazon for hosting Small Business Day to help generate customer demand for his or her products and revive livelihoods of lakhs of MSMEs within the country,”
Be it home essentials, heritage handloom, or products like laptops, headphones, printers, appliances, office supplies, the broadest range of offers are available for customers. Additionally, customers can save more by switching o online payment instead of cash on delivery. An offer of up to 10% powered by A-pay and on other forms of digital payments these savings are over and above the 28% savings, they’ll receive with GST invoices.
Amazon has been supporting its small-scale producers in various ways. For example, providing vaccination support to its sellers and their dependents and enabling an ‘on-demand disbursement’ feature allows sellers to get their disbursements daily to assist sellers in navigating the economic downfall during these challenging times.
Follow and connect with us on Facebook, LinkedIn & Twitter.
