Amazon.in launched a digital campaign to provide an insight into how individuals come to Amazon. to ‘find’ products for all / different moments of their lives, to help them live life and achieve their goals.
The Find _Life campaign is designed to showcase the human stories and emotions that lay behind each purchase, highlighting genuine consumers who were able to find different kinds of products on Amazon. that let them express their feelings, engage in family activities, or simply enjoy life. The first part of the digital campaign, #Find Life, officially launches across social platforms, with more videos to come in the next two months.
The Find _Life campaign, which launched ahead of time for the festive season, tells the stories of three real Amazon.in customers: a young girl from Jaipur who is seven years old and who joyfully expresses herself through dance; a BMX biker who finds his self-expression in the streets of Noida with his bike; and the lovely interaction between a young boy in Kochi with his grandparents and family as he interacts with both modern technology and traditional food. Through creative visual storytelling, these stories provide a glimpse into the lives of individuals from many ethnic backgrounds who are bound together by their quest for products that fulfill their needs.
The campaign aims to encourage customers to “Pay attention” to their precious moments. Manish Tiwary, Country Manager & Vice President, India Consumer Business – Amazon India said it shows the company’s commitment to customer satisfaction.
The campaign was shot with both drone and handheld cameras to express scale and accessibility while maintaining intimacy and allowing the viewer “in the action.” The video revolves heavily around different doors as an access point for gaining insight into households throughout India and how an Amazon.in the purchase is integrated into their daily lives.
“Exploring different narratives for this campaign has underlined one basic reality, we are bonded by love, a sense of belonging, and self-expression,” said Ray Page, EVP, Head of Global Innovation & Social Impact – WE Communications. When we first started working on this campaign, we wanted to explore deeper into the human qualities of the products provided on Amazon. Whether you’re purchasing a telescope for your 6-year-old astronaut or a cane for your 80-year-old mother, every object has a human story behind it. It was wonderful to engage with genuine individuals and families (rather than actors) to get insight into their lives and relationships.”
The six-week digital campaign begins with the holiday season and will run through the end of Diwali. It will be phased down in stages, starting on September 2, 2022.
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