- With a legacy of iconic campaigns, Ambuja adds yet another page to its history. The new campaign ‘Mazbooti Ki Misaal’ beautifully encapsulates the significance of ‘Strength’ as the core value of Ambuja Cements.
- The film artfully portrays the strength of Ambuja Cements through the lens of another heartwarming tale of a Giant intertwined in family.
- An innovative rooftop scene showcases ‘Giant Compressive Strength’ of Ambuja’s structure and bond between family and the Giant Elephant, assuring that it can withstand the test of time and nurture bonds that last a lifetime.
Bangalore, 9th October 2023: Ambuja Cements, the cement and building material company of the diversified Adani Group, unveils its latest advertising film, ‘Mazbooti Ki Misaal’. This heartwarming film elegantly narrates a captivating bond between a family and their friendly Giant Elephant on the center stage of Strength.
‘Mazbooti Ki Misaal’ beautifully encapsulates the significance of forging strong bonds as the core value of Ambuja Cements – ‘Strength’. The story blossoms within a quaint home where the intertwining lives of a loving family and their devoted Giant elephant spring to life. The child of the family is seen joyfully flying a kite in the courtyard, with the elephant playfully holding the kite’s charkhi with its trunk. This bond mesmerizes you further with their symbiotic existence – elephant playfully splashing water on the boy for bathing and the boy reading out a story and the elephant intently listening to it.
The film beautifully portrays the daily routines of the family, with the mother seamlessly tending to her child’s needs while also looking after the elephant. The highlight of the film is a surprising scene where a playful mishap by the elephant with a football offers the audience their first glimpse of the Giant Elephant living on the terrace showcasing Ambuja Cements key attributes of unmatched mightiness and dependability reinforced with ‘Giant Compressive Strength’.
Mr. Ajay Kapur, CEO, Cement Business, said, “At the heart of Ambuja Cements lies an unwavering commitment to the strength, both in our products and in the relationships, we foster with our customers. Our ‘Giant Compressive Strength’ is a testament to this commitment. It beautifully combines the tangible strength of our cement with intangible strength of familial bonds, resonating with our core values and touching the hearts of our audience.”
Ambuja Cements aspires to inspire its customers to opt for ‘Giant Compressive Strength’ for their construction needs, providing the assurance that it can withstand the test of time and nurture bonds that last a lifetime.
