Veteran Master Brewers join forces to disrupt the market
Hyderabad: March 09th, 2022: American Brew Crafts Pvt. Ltd.a modern and authentic beer manufacturing company launches its flagship brand BlockBuster (BB) beer in Telangana. The company is driven with an objective of serving the market with an authentic taste for beer derived out of market research and innovative brewing practices. The range of BlockBuster beer is currently available as BlockBuster Lager which is light and refreshing to accentuate the experience of social interactions, and BlockBuster Strong– a value for money brand to provide the thrill of pure chilled beer.
American Brew Crafts make their own beer in their two state-of-art breweries equipped with the latest German machinery atSanga Reddy in Telangana,and Kakinada in Andhra Pradesh.They prefer to make the beer in small batches giving enough attention and focus to the recipe of each beer. This process also allows them to keep control over the quality of the drink without compromising on the taste.BlockBuster beer is a result of rigorous research on the supreme quality beer brewed with carefully selected finest malts and hops to ensure the perfect flavor.
Speaking on the occasion, Mr. Satya Siva Athi, Director of American Brew Crafts Pvt Ltd. said, “We are delighted at the launch of BlockBuster beer in Telangana. BlockBuster is launched with the objective to offer an unparalleled experience for connoisseurs and satiate the taste buds of the beer-drinking population in the country. It is our mission is to infuse the market with more and more variants of beer, so that beer lovers are able to experience the best and most innovative beer brews in India. We have received great feedback for BlockBuster beer, and hope to provide more interesting options in the near future.”
Adding to this, Sri Nagendra Tayi, Chief Executive Officer, American Brew CraftsPvt Ltd. said, “We have set up 2 state-of-the-artbreweries in Telangana and AP respectively and have onboarded a team of expert brewers to ensure we deliver the best brews consistently to the beer lovers in the country. BlockBuster beer is the first product from our portfolio which will be available in the states of Telangana, AP, Kerala, Pondicherry, Goa. We have aggressive plans of expanding our reach to at-least 12 states by the end of this year. We are truly a ‘Made in India’ brand which has been scouting for a long time to source the best raw materials from the communities in our neighborhood to build a sustainable model of growth. We will be introducing more variants and brands in the coming time to enhance the bouquet of products in our portfolio.”
