Iconic American motorcycle maker Harley-Davidson Motor Co. has decided to exit India. The organization will stop the deals and production of bikes but will continue to offer after-sales service at its current dealer networks. The choice to end activities in India is in accordance with the organization’s ‘Rewire’ strategy under which it will focus on selected business sectors.
Harley-Davidson will likewise wrap up tasks from different business sectors that undertaking lesser sales and benefit for the brand. Harley came to India in 2009 and currently offers a wide range of products in its portfolio. However, the demand for Harley bikes in India has plunged over the last few years.
The organization announced a $96 million loss between April 2020 to June 2020. Harley-Davidson has been confronting monetary troubles for a long while now. To counter this, the bike maker had formulated ‘Rewire’ methodology a couple of months back what included consolidation of operations to beneficial business sectors like North America, Europe, and a few parts of Asia. The organization will likewise wrap up activities in several low benefit markets like India.
As indicated by figures delivered by SIAM (Society of Indian Automobile Manufacturers), Harley-Davidson sold just 103 units of bikes in India in July 2020 and 176 units a month ago in the nation.
There were rumors that that Harley-Davidson was thinking about to band together with an Indian organization to share the financial burden in India and localize production just like Triumph and KTM have accomplished with Bajaj Auto. But as of now, the company has decided to call it quits in India.
Harley-Davidson, in an official articulation, stated, “Harley-Davidson, Inc. today declared that as a component of The Rewire, an update of its working model and market structure, the organization is changing its plan of action in India and assessing alternatives to keep on serving its customers. Harley-Davidson plans to close its manufacturing unit in Bawal and decrease the size of its business office in Gurgaon. The organization is speaking with its customers in India and will keep them updated on future help. The Harley-Davidson vendor organization will keep on serving customers through the agreement term.”
