American Standard, one of the most iconic brands in aseptic earthenware and part of LIXIL, maker of introducing water and casing products, moment unveiled a new global brand identity. The American Standard brand has grown phenomenally across the world. The new brand identity brings together brand nuances over time into a unified brand expression of empathy and closeness to consumers, together with a new brand claim of LIFE. LOVE. HOME. In the Asia Pacific region, this corner was celebrated with a launch event held in Bangkok, Thailand, attended by over 200 prominent guests and dignitaries.
Reliable, Inviting, and introducing.
For over a century, the American Standard brand has concentrated on its charge to enable everyone to produce a home to love every day. The brand has always understood that it all begins with each person who aspires for a better life, and the brand has designed and drafted its restroom and kitchen results around this idea.
From houses to hospices, master baths to kitchen Gomorrah, council to the colosseum, consumers trust and continue to choose American Standard results to produce inviting, intuitive, and comfortable spaces. The brand is committed to consumers by casting innovative, purposeful results that enable them to enjoy life’s moments with those they watch most.
Structure on this rich heritage, the new American Standard global brand identity renews its focus on perfecting homes around the world, while inspiring people to produce homes that they will love every day. Grounded on the new brand claim of “LIFE.LOVE. HOME”, the American Standard brand illustrations and “American Standard Red” implies love and passion, to elicit a near-emotional affinity with consumers. The American Standard Red will bravely unite multiple online and offline consumer touchpoints and product packaging for a flawless multi-dimensional revivification of the consumer experience.
American Standard Trade Event
The new brand identity was unveiled on February 15th, 2023, at the American Standard Trade Event held in Bangkok, Thailand. The launch event was celebrated alongside over 200 guests comprising guests, engineers, contrivers, and media from across the region.
The multi-day trade event included allowed leadership and trade conditioning, including the American Standard Design Catalyst L!VE (ASDCL!VE) that bandied trending and study-provoking issues across health and heartiness, indirect and sustainable living, and intelligent spaces. The ASDC L! VE event-themed ‘Design Allowing Meets Urbanization’ was graced by leading engineers, contrivers, and expert assiduity speakers.
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