November 8th, 2022: Dunzo, India’s leading quick commerce brand announced the launch of the signed copy of celebrated author Amish Tripathi’s latest novel, War of Lanka, on its platform today. This is the first time a quick commerce brand in India will be selling a book on its platform. Ardent fans of the series are in for a treat since they will be able to get the novel within a few hours of placing their order on Dunzo.
Mrunmayi Oke, VP of Category and Growth, Dunzo, says, “We want to give people new choices and experiences when shopping on Dunzo, expanding the quick-commerce format beyond fresh and daily essentials. Amish Tripathi’s ‘War of Lanka’ is a much-awaited book in the Ram Chandra series, and fans of the series would love to get their hands on it as quickly as possible. Dunzo will have it delivered to them within minutes, and we are making it extra special by giving them a signed copy. It’s exciting times ahead, as we define what other categories or products to bring under the q-commerce umbrella!”
“War of Lanka” is the fourth book in the author’s popular ‘Ram Chandra’ series, and brings together the parallel multi-linear narratives of the first three books — “Ram: Scion of Ikshvaku”, “Sita: Warrior of Mithila”, and “Raavan: Enemy of Aryavarta” — into a single narrative. The book will also contain answers to clues and secrets that were part of the first three books.
Dunzo will continue to innovate to bring a wider selection of products to modern Indian consumers. It aims to become the convenience layer of each city in India by revolutionizing the way users purchase their daily essentials.
