New Delhi, 27th September 2024 – Amorepacific, a global leader in Korean Skincare & Cosmetics has been announced as the official gifting partner for the International Indian Film Academy Awards 2024 (IIFA Awards). The prestigious awards ceremony, celebrating the brilliance of Indian Cinema will take place in Abu Dhabi from September 27th to 29th. This collaboration with IIFA highlights Amorepacific’s continued commitment to expanding its global presence and engaging with diverse audiences.
Known for its iconic brands – Innisfree, Laneige, Etude, and Sulwhasoo, Amorepacific will present specially curated gift hampers to esteemed guests attending the IIFA Awards. The hamper will include a range of skincare essentials and makeup products, all designed to enhance natural beauty and boost confidence. These carefully selected items will reflect the brand’s commitment to beauty, wellness and personal expression.
Commenting upon the partnership Paul Lee, Country Head, Amorepacific said, “We’re thrilled to be a part of The International Indian Film Academy Awards 2024. With IIFA’s illustrious 23-year history of elevating Bollywood to a global stage, we’re honored to contribute to this cultural phenomenon through our curated gift offerings.Our partnership with IIFA for this prestigious awards will showcase the best of Korean beauty, allowing us to connect with a wider audience and forge meaningful relationships.
Mini Sood Banerjee, Assistant Director & Marketing Head, Amorepacific said, “We’re excited to partner with IIFA Awards, a celebration of Indian Cinema. We believe that through this collaboration, we are bridging the best of Korean beauty with Bollywood glamour. This collaboration showcases Amorepacific’s commitment to
spreading Korean beauty trends globally and connecting with diverse audiences.”
By sharing the renowned Korean beauty expertise with esteemed celebrities and influencers, Amorepacific aims to foster brand awareness and loyalty among India’s most discerning audiences. This introduction of the brands to a wider circle of influential names is poised to pave the way for Amorepacific’s sustained growth in the dynamic Indian beauty market.
