Amorepacific, the most loved Korean beauty group, is Joining Nykaaland!

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Bookmyshow Live and Nykaa reveal First-Look of NykaaLand - India's Biggest Beauty Playground in an exclusive preview ahead pf its debut edition in Mumbai
Bookmyshow Live and Nykaa reveal First-Look of NykaaLand - India's Biggest Beauty Playground in an exclusive preview ahead pf its debut edition in Mumbai

Amorepacific India, a leading chain of K beauty brands, is super excited to announce its prominent participation in the Nykaaland event.This event is going to be a one-of-a-kind
beauty adventure.

Nykaaland is like a dreamland for beauty lovers, a space where you can explore an array of exceptional beauty experiences. And Amorepacific, with its famous brands like Innisfree, Laneige, Etude and Sulwhasoo, will be there too. From thrilling activities to fabulous prizes, our booth at Nykaaland is set to be the epicenter of excitement. Embark on a journey of boundless potential for your skincare and makeup routine at Amorepacific, From skincare to makeup, it’s your all-in-one destination for everybody. Engage in conversations with our beauty experts and discover invaluable tips and techniques to elevate your beauty regimen.

Paul Lee, Managing Director and Country Head of Amorepacific India, shared, “Amorepacific is proud to be a part of this immersive world of beauty at Nykaaland. With Nykaa’s partnership, we are excited to extend the reach of Amorepacific brands to a wider audience. Now, everyone can enjoy and experience the magic of self-expression, skincare, and makeup in an environment that sparks a newfound passion for beauty.”

Mini Sood Banerjee, Assistant Director & Head of Marketing at Amorepacific India, emphasized, “Being a part of Nykaaland is a strategic move to fortify our brand’s presence and extend our offerings to the discerning Indian consumers who value premium beauty experiences. This event is a golden opportunity for us to introduce our cutting-edge products and unveil the magic of Korean beauty to the vast audience Nykaaland draws. It’s not just a showcase; it’s a marketing milestone that aligns perfectly with our mission to redefine beauty standards in India.”

Explore the World of Amorepacific at Nykaaland:

ETUDE: Etude is a global makeup brand that promotes a fun and playful approach to makeup. Known for its extensive color range, trusted quality, charming designs, and affordable prices, it’s the leading K-beauty makeup brand worldwide.

INNISFREE: Immerse yourself in the natural wonders of Innisfree. With a commitment to eco-friendly practices, Innisfree offers skincare and cosmetics rooted in the beauty of nature. Innisfree offers a powerful skincare set that has shown remarkable results within a few days.

LANEIGE: Laneige has earned a stellar reputation for its outstanding skincare solutions, with a strong emphasis on hydration and nourishing the skin to achieve a beautifully radiant appearance. The brand has achieved global acclaim with it’s best seller iconic product, the Lip Sleeping Mask. By carefully selecting natural ingredients, the brand tailors water-based solutions to address specific skin concerns, culminating in their unique water recipe that forms the core of all their skincare benefits.

Sulwhasoo: Sulwhasoo is a luxury Korean skincare brand that has gained global acclaim. Translating to Snow, Flower, and Phenomenal, Sulwhasoo combines the power of ginseng with modern scientific expertise, offering exceptional skincare solutions for women of all ages. The bestselling product of the brand is First Care Activating Serum for a Healthy radiance emitted from deep within by activation of skin’s natural abilities. Specially curated with a blend of traditional herbs and dedicated research on women’s skin, the brand embodies the essence of luxury Korean skincare.