Latest UK Report from Ampere Analysis of India: Media Consumption in Q3 2021, the percentage of Indian Internet households using both Pay TV and SVoD services remained at 75% in Q32021 I emphasize that it was there. The most common way to use paid video services.
The report found that pay-TV was the only type of service that was more popular than SVoD alone, with a slight decrease in pure pay-TV households and vice versa in pure SVoD households. Only 13% of Indian Internet households used to pay-TV exclusively in the third quarter of 2021, but this trend will continue to decline until 2021.
This report is based on Ampere’s interviews with 48,000 adults aged 18-64 who were online in 25 markets, including 2,000 in India. Ampere found that the survey represents the online population across the country and that the survey is conducted twice a year.
According to Ampere, 65% of respondents use two or more services, while 24% use five or more SVoD services, more than double the global average of 11%. .. Each SVoD household in India uses an average of 3.7 SVoD services, compared to 2.7 in all markets around the world. It also states that YouTube continues to be India’s most popular online observatory.
Google’s unique platform has maintained its leadership as India’s most-watchedon-demand service, even though the number of viewers has dropped slightly from one. SonyLIV, ZEE5, and Disney + Hotstar services have grown this year.
Video consumption on social platforms is growing in popularity, with Facebook, Instagram, and Twitter in the top 10 on-demand services in the third quarter of 2021.
The top 10 platforms for video consumption are YouTube, Amazon Prime, Netflix, Instagram, Facebook, SonyLIV, ZEE5, Disney + Hotstar, Google Play, and Twitter, the Ampere report said.
With 4,444 Indian users consuming large amounts of local content, Indian movies are the most-watched, followed by the Indian television series. Young people like science fiction, older people like criminal novels and thrillers, and comedy is loved by all ages.
According to the report, movies made in India are most likely to be watched “very often” (65%), followed by Indian television series at 54%. Hollywood movies are also popular, with 84% of consumers watching them at least “sometimes”.
Live sports continue to grow in popularity, with 45% watching”very often” compared to 42% in the first quarter of 2021 and 37% in the third quarter of 2020.
In addition, consumers are more willing to pay at cricket competitions. Ampere found that 80% of fans are willing to pay for the ICC Cricket World Cup, 74% for ICC World Twenty20, and 73% for the Indian Premier League.
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