Amul forays into organic wheat; to launch pulses, rice next

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Amul, which presents itself as the world’s largest profitable food production organization of the year (2020-21) at Rs 39,248 crore, will next launch products such as organic moong daal, organic tur daal, organic chana daal, and organic basmati rice.In 2021-22, GCMMF reported a short-term profit of Rs 46,500 crore. Amul’s organic atta is produced at Tribhuvan Das Patel Mogar Food Complex. It also considers other Amul products such as Amul Chocolates, Amul cookies, etc.

The Gujarat dairy cooperative in Gujarat entered the organic food phase by introducing organic wheat flour on Saturday. Amul wheat flour will be available in two-packs. sizes; The product will be launched at Amul Parlors and leading retail stores throughout Gujarat from the first week of June Gujarat Co-operative Milk Marketing Federation Limited (GCMMF) has said it will next move to organic pulses and rice. , GCMMF said their main goal is to help our clients embark on a campaign for a sustainable and healthy life. Organic products will not only reduce our chemical intake but also lead to a healthier future, he added.

At the suggestion of Home Affairs and Cooperation Minister Amit Shah, Amul launched his first organic product, Amul Organic Wheat Atta by the Chairman – Amul Dairy, Ramsinh Prabhatsinh Parmar, and the BOD, the company has added that it is also setting up testing labs. 5-organic to provide affordable testing to farmers.Currently, the biggest challenge for farmers is the lack of market connectivity for high-quality natural products and the high cost of organic testing facilities, the statement said.

Therefore, in addition to building market connections for organic farmers, Amul is busy establishing biological laboratories in 5 locations throughout India. The first lab is being set up at Amul Fed Dairy in Ahmedabad.Amul wheat flour will be available in two packet sizes – 1 kg for Rs 60 and 5 kg for Rs 290, and will be presented at Amul Parlors and best-selling stores throughout Gujarat from the first week of June. The product will also be available online for home delivery throughout Gujarat, Delhi-NCR, Mumbai, and Pune from June onwards. It will be available in two 1 kg size packs for MRP for Rs 60 and 5 kg for MRP for Rs 290.

Meanwhile, GCMMF MD RS Sodhi said they are in the process of developing a group of live farmers and replicating their existing dairy model in nature. The laboratories in 5 locations across India are equipped with advanced technology to reduce testing costs.The first lab is being set up at Amul Fed Dairy in Ahmedabad and after that 5 more labs will be coming from various parts of India, Sodhi said.

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