Amway India and Nutrilite have announced Amitabh Bachchan as the Brand Ambassador. As one of the most leading Direct Selling FMCG companies in India, Amway is expected to make great changes when it shakes hands with the Bollywood tycoon Amitabh Bachchan.
Amway and Nutrilite are famous for their vision and ideologies based on health and welfare. This new change in their marketing and communication network might bring in proliferate message on the significance of holistic health & wellness, women empowerment, and inspiring youth towards entrepreneurship for a progressive India.
As a result of the relation, the veteran actor will endorse the brand and its products across all the platforms including the digital mediums of engagement and communication. Being a moralistic human being throughout his entire life, the ideologies of Amitabh Bachchan blend well into the vision of Amway to help people live healthier and better lives.
Anshu Budhraja, the CEO of Amway India said that the new association with the Star of the Millennium will help Amway to progress and prosper with his humility and belief in tradition and values, which is a clear reflection of the culture at Amway.
He also added that the onboarding of an iconic star like Amitabh Bachchan who lives in the hearts of millions of people will help the brand to reinforce its vision. He also mentioned their aim to instill Amitabh Bachchan’s key traits like hard work, focus, determination, and discipline, amongst their incredible direct sellers/retailers as Amway is heading forward to celebrate their 25th anniversary.
Speaking about the new step Amitabh Bachchan said that he is honored to be a part of Amway. He also added that the brand’s commitment to making people’s lives healthier with its quality products in today’s times where nutrition and wellness have become an indisputable part of their lives personifies the trust in the brand.
Amway is currently in the pursuit of exploring innovative solutions to meet the need of the evolving and growing market conditions. Nutrilite Vitamin C Cherry Plus and Nutrilite Vitamin D Plus, the two new products that Amway launched recently was a huge success in the national market becoming the game changers in the category.
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