Inspires ‘Eating Smart, Right From the Start!’ through YouTube Live Series in North region
27th September 2024: Reaffirming its commitment to help transform lives for a healthier nation, Amway India, a leading company supporting health and wellbeing needs, celebrated National Nutrition Month with targeted interventions across the country. Aligning with the theme of the year “Nutritious Diets for Everyone,” the initiative focused on building understanding around the importance of diet that meets the daily nutrition needs. These interventions reinforced the company’s vision of building a healthier India by prioritizing healthspan. By promoting balanced diets, Morning Nutrition for starting the day right, need-based nutrition recommendations backed by quality products, and healthy cooking tips, the month-long initiatives aimed to equip distributors with the knowledge and tools to help themselves and their customers make informed dietary choices and build lasting, health-promoting habits. Amway India engaged 30,000 distributors and their customers nationwide through targeted nutrition-led interventions during National Nutrition Month.
Speaking on this, Rajneesh Chopra, Managing Director, Amway India, stated, “As nutritional challenges continue to rise, it is imperative to make balanced nutrition accessible and practical for all. A recent report from the Indian Council for Medical Research (ICMR) highlighted that unhealthy diets contribute to 56.4% of the disease burden in India . With growing lifestyle diseases and evolving consumer needs, prioritizing nutrition has become crucial for individuals seeking optimal well-being. We at Amway India take immense pride in our philosophy of putting ‘health first,’ which guides everything we do. Our National Nutrition Month interventions were designed to empower communities with the knowledge to make healthier choices, embodying the belief that health is a fundamental principle. We also emphasise the importance of a balanced Morning Nutrition ritual, coupled with need-based supplementation, as it plays a pivotal role in setting the tone for the day and supporting overall wellbeing. Our approach to health is holistic. Through these efforts, we are reinforcing our commitment to transforming millions of lives by prioritizing healthspan vs lifespan”.
Through the National Nutrition Month initiatives, Amway India organized daily educational workshops for its distributors across regions—East, West, North, and South—each focusing on nutritious, balanced diets and the importance of Morning Nutrition. These workshops covered a range of topics, including the benefits of protein intake, healthy dietary habits, and recipes for nutritious meals using Nutrilite All Plant Protein to meet your daily protein goals and Amway Queen Cookware.
The North region hosted a series of YouTube Live sessions under the theme “Eating Smart, Right From the Start!” that were focused on topics such as Healthy Eating & Balanced Diet, Nutrition for All Life Stages and Healthy Beauty Through Nutrition. The sessions aimed to educate participants on the importance of balanced Morning Nutrition with Nutrilite All Plant Protein and Nutrilite Fibre, healthy morning routines, and using nutrition to enhance overall wellness and beauty.
From workshops on the importance of protein and fiber to morning nutrition rituals and healthy cooking, the interventions throughout the month were pivotal in promoting sustainable well-being across the country. By continually offering practical, need-based nutrition solutions, Amway reaffirms its unwavering dedication to improving the health and wellbeing of communities for a healthier India.
