Ananya Panday joins Lakmé Academy powered by Aptech as a Brand Ambassador. The brand picked Ananya because of her extensive association with Lakme Academy and Lakme Salon. Ananya is a recognised youth icon in India, appealing to a youthful, Gen Z audience with her quirky, sweet, and engaging demeanour.
Over the previous decade, India’s INR 25,000 billion professional beauty and wellness business, which includes salons, spas, parlours, men’s grooming outlets, and skin clinics, has expanded at a CAGR of 12 per cent. The business is exceptionally fragmented, yet it is estimated to employ approximately 15 million people, with nearly 65 per cent of those users being women. The beauty and wellness business can produce livelihoods in small towns without encouraging mass migration to huge metros in a youthful country like India, with roughly 700 million people under 25. According to the newest report published by Research & Markets, India’s Beauty and Personal Care Market is predicted to rise at a CAGR of 6.32 per cent from USD 24.53 billion in 2022 to USD 33.33 billion in 2027.
With over 130 centres in over 100 cities across India, Lakmé Academy, powered by Aptech, has added tremendous value in upskilling thousands of students with an industry-relevant curriculum and giving them hands-on experience of becoming professional artists, enhancing their future and that of the industry. These Lakme Academy-trained specialists are helping us be the most excellent versions of ourselves. Beauty and wellness are crucial in our lives, especially after the last two years. I strongly recommend everyone who wants to work in the beauty sector enrol in Lakme Academy and begin growing their careers.
“With her contagious enthusiasm and on-trend personal style, Ananya Panday is the right fit for Lakmé Academy powered by Aptech,” stated Pushkaraj Shenai, CEO and Executive Director of Lakmé Lever. We want to inspire more young people from across the country to join us in building their dream jobs, and we are convinced that Ananya will assist us in doing so. We hope to have a long and fruitful relationship with her.
“We are happy to bring Ananya Panday on board as the Brand Ambassador for Lakmé Academy powered by Aptech,” said Pooja Mukundan, Brand Head, Lakmé Academy powered by Aptech. Ananya has been a stellar student throughout her academic career and has decided to pursue her ambition of becoming a Bollywood star. Similarly, Lakmé Academy, powered by Aptech, is committed to upskilling and enhancing the futures of millions of aspirants in the beauty, hair, and skin industry. Students who have trained with us have gone on to work for the most significant companies in the sector or started their businesses, and we intend to continue introducing and providing opportunities to new talent.”
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