ITC’s Sunfeast Bounce launches a brand new campaign ‘Andar Ka Baccha Bahar Lao’, based on the viewpoint that the children spend most of their day with adults, yet those adults forget to make some funny moments and thereby create a boring life.
In the new ad film, Sunfeast Bounce focuses on the very fact that how adults can bring out their childlike enthusiasm, together with children once they enjoy flavourful, happiest layers of life, like a creme biscuit, with a playful spirit. this concept has taken various manifestations, starting with a brand new TVC communication that went on AIR during the recent cricketing season. The ad goes on in a very highly interested manner which can be equally interesting to both children as well as the adults. It motivates the people to some time to enjoy with their kids so as they could get away all their stress.
The TVC opens with a group of girls and boys playing gully style cricket in their residential colony and are disturbed by an adult who asks them to instantly stop their constant noise and chatter. The weather instantly goes to being cloudy and dark as the children move towards the person, chanting in unison, urging him to save the kid ‘Bache ko Bachao’. The man in dilemma asks the kids which child they’re talking about? And the weather went back to normal when the child started to explain the reason. When the man in the ad film bites into a Sunfeast Bounce biscuit, the entire mood of the person changes as it wakes up the kid within him who also wish to play along with the children by the end of the film.
Speaking about the ad film, Ali Harris Shere, chief operating officer, biscuits, and cakes at ITC, stated that the world will be a way more fun place if all people were more childlike. He told that it’s really easy to lose sight of happiness in routine life and thus the campaign projects the necessity for adults to grab small moments of pure-play and fun and delight in those moments with kids. The on-going cricketing season has given the campaign a wide platform to bring this point of view alive in an impactful manner.
