India, 21.2.2023: Vedanta Chairman, Mr. Anil Aggarwal, shared his first reel on Instagram, highlighting his discussions with the students at Oxford University regarding how we all need a ‘handle’ in life.
Vedanta is India’s leading natural resources conglomerate, and is committed to nation building through sustainable growth. In the reel, the Vedanta Chairman is seen reminiscing his experience, while on a bus in Patna. He adds on a pensive note, how the bus was always crowded, and how it was imperative for him to hold onto a handle in order to stay safe and maintain his balance. The word “handle”, in this context, is used as a metaphor in order to signify that people tend to hold onto something or someone, be it parents, their Guru, God etc., in order to give themselves a sense of strength and hope.
User engagement across social media platforms like Instagram have increased substantially in the past year, with reel plays across the platform having been more than doubled in the year 2022. Against this background, Anil Aggarwal’s Instagram reel provides much scope in ensuring a platform for the Chairman in furthering his connect with the people and engaging with his audience.
Outside of Instagram, the Vedanta Chairman has also been an active member of the micro blogging site Twitter, since 26th July, 2021. On Twitter, he has been routinely posting content and insightful commentaries spanning a wide range of topics, from business to sports.
