Anmol also showcased its products, including the recently unveiled Anmol Swiss Roll and participated in interactive consumer sessions at the event.
Kolkata, 24th January 2025: Anmol Industries Limited (Anmol), a leading packaged food company, participated in the three-day ‘Kreta Suraksha Mela’ held at the Netaji Indoor Stadium in Kolkata. Organised by the State Consumer Affairs Department the event focused on promoting consumer awareness and protecting consumer rights.
The ‘Kreta Suraksha Mela’ addressed key aspects of consumer protection, including grievance redressal mechanisms, curbing unfair trade practices, and understanding the provisions of the Consumer Protection Act, 2019. The expo in a nutshell served as a dual platform for the consumers to voice their concerns and gain insights into their rights. Committed to raising awareness among consumers, Anmol also engaged in interactive sessions focused on consumer welfare.
Anmol Industries emphasised the importance of trust, quality, and transparency in consumer engagement while participating in this event. It showcased an extensive range of biscuits, cakes, rusks, and a wide assortment of indulgent products that are both delicious and budget-friendly for the masses.
Mr. Aman Choudhary, Executive Director—Marketing at Anmol Industries Limited said, “Our participation at Kreta Suraksha Mela underscores brand Anmol’s dedication towards raising consumer awareness, and fostering meaningful connections with the consumers. It is through its involvement in such events, the brand reinforces its position as a trusted leader in the packaged food sector offering a blend of taste, quality, and affordability.”
The event focused on raising consumer awareness through interactive sessions and discussions. Engaging activities were organised to help consumers make informed decisions. Stakeholders shared valuable insights on smart purchasing choices. The goal was to enhance consumer awareness and support better decision-making.