Anuradha Bose’s journey in the marketing world is nothing short of inspiring. With over two decades of experience, she has consistently pushed boundaries and redefined what it means to be a leader in the field. As the Senior Vice President of Marketing at JSW Paints, she has been at the forefront of innovation, crafting strategies that resonate deeply with consumers and challenge industry norms.
Her recent recognition at the Laqshya Pitch Best CMO Awards 2025, where she received the prestigious CMO Transformation Award, is a testament to her visionary approach. This award celebrates her ability to drive meaningful change, not just within her organization but across the marketing landscape. Under her leadership, JSW Paints has introduced groundbreaking initiatives like the “Any Colour One Price” proposition, which has disrupted traditional pricing models and built unparalleled trust among customers.
Anuradha’s career is marked by a series of impactful roles. Before joining JSW Paints, she made significant contributions at Gulf Oil India, Shoppers Stop, Sodexho Pass Services India Ltd, and Philips India Ltd. Each position added a new dimension to her expertise, from strengthening brand strategies to spearheading digital transformations.
What sets Anuradha apart is her deep understanding of consumer behavior and her commitment to sustainability. At JSW Paints, she has championed eco-friendly innovations, ensuring that the brand not only meets market demands but also aligns with global sustainability goals.
Her story is a reminder of the power of perseverance, creativity, and a consumer-first mindset. Anuradha Bose continues to inspire marketers and leaders alike, proving that with the right vision, it’s possible to leave an indelible mark on an industry.
