New Delhi, October 10th 2022: Clovia, India’s premier D2C fashion, lingerie and personal care brand for the urban millennials has recently collaborated with VJ, actress-singer Anusha Dandekar for its range of fashion lingerie and innerwear products.
Clovia offers fashion lingerie, innerwear, nightwear, shapewear, swimwear, athleisure products under the brand name Clovia; and personal care products under the brand Skivia from the House of Clovia; from its website as well as both multi-brand stores (offline and online) and exclusive stores.
As part of the digital media campaign collaboration, Anusha showcases few fun & vibrant styles from Clovia’s new collection in her recent Instagram video. In the video, Anusha is seen grooving in the plush lacy bralettes which are extremely comfortable & can be styled in many ways to elevate your look this season. The video was shared on Anusha’s Instagram which has garnered 14.4K views & counting. Clovia has also shared the video on its social media platforms such as Twitter, Facebook, YouTube, LinkedIn and also on Clovia’s website and app.
Link to the video: https://www.instagram.com/p/CjZ6kCKIusK/
While the first look showcases Anusha in a rose pink padded non-wired full cup longline bralette styled with layered tulle skirt. In the second look Anusha is seen flaunting a plum-coloured padded halter bralette crafted with exquisite lace fabric; and for the third look, she’s donning a padded non-wired longline yellow lacy bralette and paired it up with white flared skirt.
Commenting on the celebrity endorsement, Rajeswar Rao, VP – Digital Marketing, Clovia said, “Clovia has collaborated with Anusha as her personal style is a rage and shares a strong connection with our millennial consumers. Anusha has always been talking about lingerie being an important part of fashion and how it helps her to express her style. Clovia being a brand for women and advocating fun & comfort when it comes to styling, Anusha has truly resonated with the brand ethos in the video”.
Clovia’s new collection has lacy bralettes, which are super stylish and sexy. Clovia’s new collection of lacy bralettes is one of the most flattering lingerie style which is a must have for your wardrobe this festive season. It is a very versatile option that can be worn as both innerwear and as an outerwear. It can be styled with skirts and trousers for a modern look or with lehengas or sarees for an ethnic look. At Clovia, lacy bralettes are designed with beautiful details; which can go either with padded or non-padded cups as per your preference. The season’s collection ranges from plunge bras, full-figure bras, strapless bras, push-up bras, halter-neck bras and many more styles making one look more sexy and attractive.
