– In its debut year, Slurrp Farm’s ‘YES Moms’ community added 16,000 mothers across India as members through offline and online activations. This year, by welcoming dads, the community plans to grow to 50,000 members
– The brand introduces two new products – Instant Noodles and Millet Cookies – alongside Slurrp It Up (SIU), an online nutrition guide for parents, continuing its mission to make wholesome, tasty food that kids love and parents trust
National, September 05, 2024: Slurrp Farm, the millet-based children’s food brand committed to making healthy food accessible and enjoyable for little ones, hosted the second edition of its flagship event, YES Moms & Dads, featuring Bollywood star Anushka Sharma. This evolution from YES Moms to YES Moms & Dads reflects Slurrp Farm’s belief in equal parenting, acknowledging that raising kids is a shared responsibility between parents. At the event, Slurrp Farm also unveiled two new products – Instant Noodles and Millet Cookies – in response to the community’s growing demand for nutritious yet delicious options.
Slurrp Farm has always stood apart by offering parents choices they can feel good about. With atleast one sugar-free option in each of their product ranges, from cereals, pancakes, and dosas to puffs, noodles, and jaggery-based milk mixes, the brand ensures that healthier packaged food is not just an option but a standard. There’s no maida or palm oil in any of their products, a commitment that took months to perfect in order to create a cookie that is both wholesome and tasty. Slurrp Farm’s mission is simple: to make the best version of what one would make in their own kitchen possible on a retail shelf – something the brand’s Founders happily serve their own kids.
Anushka Sharma, Investor, and Brand Ambassador for Wholsum Foods, emphasized the power of community-driven product innovation: “I know how much it matters to have a brand that understands both kids’ cravings and parents’ concerns. Slurrp Farm strikes the right balance and they focus on products that aren’t just healthy but also loved by kids. Being part of a community that influences such meaningful change makes me proud to be a part of Slurrp Farm.”
Meghana Narayan and Shauravi Malik, Co-founders of Wholsum Foods, highlighted how the community shapes every step of their journey: “Our community’s feedback is crucial in helping us design products that fit seamlessly into families’ lives. Whether it’s creating sugar-free options or ensuring that every product is made with trusted ingredients, we listen to what parents need. That’s how products like our Instant Noodles and Millet Cookies came to be – making sure mealtimes are not only yummy but also healthy. We’re here to make those everyday decisions just a little bit easier for parents.”
Umang Bhattacharyya, Co-founder and Brand Director of Wholsum Foods, spoke to the brand’s stance on equal parenting and gender equality: “At Slurrp Farm, we’ve always believed that parenting is a shared journey. Initially, it was moms who made up most of our community, but over time, we realised that dads are just as involved in raising healthy, happy kids. We’ve worked hard to make it easier for dads to be part of feeding their kids, and that’s why we evolved our YES Moms community into YES Moms & Dads. It’s not just about who feeds the kids – the focus is on creating a space where both moms and dads feel equally supported and included in the journey of raising their little ones. At work and in our office too, gender equality is a core value. It’s still surprising for some when they realise that Meghana and Shauravi run the company, not me! We are a team where equal opportunity is a given, not an exception.”
Slurrp Farm’s commitment to empowering parents goes beyond its products. The brand also introduces Slurrp It Up (SIU), an online nutrition guide that provides expert-backed resources to help parents confidently transition their little ones to solid foods. As the first brand in India to offer such a comprehensive guide, Slurrp Farm ensures that every parent has access to valuable information, free of charge so that every kid’s nutrition journey gets off to the best possible start.
The event was a vibrant celebration of parenthood, featuring interactive zones like the immersive tunnel with 40 LED screens, the Dig Twist Slurrp Noodle Bar, the Pancake station, and No Junk Snack Bar. Chef Chinu Vaze, a long-time advocate for the brand, demonstrated how Slurrp Farm transforms everyday meals into something special by combining taste and nutrition, while Emcee Sneha Menon ensured the event flowed seamlessly from start to finish.
