The largest growing FMGC brand in India Apis, rolled out its new film-led digital campaign as part of the holy month of Ramadan. The #SehatKaSaath campaign resonates with the very theme of Ramadan by keeping intact the cultural and emotional aspects associated with it and show how sharing food strengthens the bonds between family and friends.
Through the new campaign video, Apis India highlights the beauty of bonding over food. The month of Ramadan is a time for prayer and fasting, and it is all the time for deep reflection and contemplation. The main philosophy behind the ad campaign is that sharing is caring and it unites family and friends together. The video takes the viewers through an emotional journey and depicts a moving tale that places mankind above all, which is the true spirit of Ramadan
The tagline “Ibaadat ke is mahine rakhein sehat ka saath” emphasizes the importance of health while fasting. Apis India expanded into the category of health products with dates, which is one of the most consumed food items during the month of Ramadan. The ad film portrays the story of a man’s good deeds, which influence people to look at life from a different perspective. The video provides a realistic, emotional, and heart-touching experience for the audience by taking them through a journey that shows that humanity is above everything.
The #SehatKaSaath campaign was rolled out as part of Ramadan and will continue to run till the end of the holy month. The creative digital campaign was conceptualized by Sociapa and produced by Going Rogue Studios. The ad film features well-known artist Avijit Dutt, who played a wonderful role of a father with his natural and flawless acting. The boy who played the character of Farhan has completely justified his role with his sweetness and innocence.
The CEO of Apis India, Pankaj Mishra comment that the holy month of Ramadan taking place for the second time amid the pandemic and it is crucial to show people the importance of sharing and caring. He further added that the month of Ramadan contributes to promoting solidarity among communities and fostering good relations. And the campaign plays an important part in promoting this idea of sharing, which is considered an important facet of our lives.
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