As Indians are staying home in the lockdown, Idea 4G and BBDO India jointly launched a campaign, Online Seekho #Apnokesaath celebrates people who are learning and teaching online with the power of 4G internet.
The COVID19 outbreak, which spread around 191 countries across the world has drastically affected many industries. Education is one of the most important sectors in these, with all schools, colleges and universities closed fully or partially. In India, around 320 million students were adversely affected by this. But now, many of them are learning and teaching online.
In this situation, Idea Cellular and BBDO India, jointly launched a campaign, Online Seekho #Apnokesaath celebrates people who are learning and teaching online with the power of 4G internet. This campaign not only highlighting those who are using 4G for education, but also who learn new skills, instruments, languages, and everything that the internet has opened up, even during a lockdown. It also salutes those who teach and extending their helping hands to the digitally illiterate people.
As a commitment in this pandemic situation, Idea and BBDO India have made it possible for consumers to not just opt for online recharges themselves, but even remotely recharge for those who can’t.
The campaign was conceptualized and executed at home by BBDO India, as the teams connected virtually so that India could remain connected digitally.
Kavita Nair, Chief Brand and Digital Transformation Officer, Vodafone Idea Limited, says, “Brand Idea believes that mobile telephony can transform people’s lives in a positive manner. As Indians prepare to embrace the new normal, Idea acknowledges people who used this lockdown to fulfil their dreams and lent a helping hand to others. Idea 4G’s campaign Online Seekho #Apnokesaath showcases Idea 4G network enabling Indians to stay connected and learn new things when the world has come to a standstill.”
Hemant Shringy – Chief Creative Officer, BBDO India Mumbai added, “Brand Idea has always offered a mobile telephony driven possibility or ‘idea’ for the time. And it’s great to know that as we stay home, there is no lockdown on networks, connectivity and most importantly on learning”.
The brands are trying to adopt new strategic campaigns to engage and support customers in this pandemic situation. Following are the other most impactful campaigns of last week:
#FlightsOfImagination by AirAsia
#CelebratingGoodness by Tata Motors
#MuhuratAtHome by Kalyan Jewellers
