We all have grown up by being attentive to stories from our elders. By taking note of stories one easily gets lost with the characters of the story. And once we are talking about stories then we could also be taking Amar Chitra Katha’s name.
Amar Chitra Katha is an Indian publisher of Indian comics and graphic novels. Most of its comics are supported religious legends and epics, historical figures and biographies, folktales, and cultural stories. The corporate was founded in 1967 by Anant Pai and its headquarter is in Mumbai.
Applause Entertainment, the content studio from the Aditya Birla Group, led by media veteran Sameer Nair has announced a partnership with Amar Chitra Katha, the unquestionable leader within the children’s public segment in India. As part of this collaboration, Applause Entertainment has acquired the license to the Amar Chitra Katha catalog, comprising 400+ titles that may be developed and produced into animated content.
ACK is that the headmost in magazine storytelling for kids in India that have evolved into a cultural phenomenon today. Within the recent past, Amar Chitra Katha has made an entry within the digital space with all its books having a vibrant global readership through the Amar Chitra Katha app, yet as a presence on many other multiple digital platforms like Alexa, YouTube, etc.
Speaking on the announcement, Mr. Sameer Nair, CEO, and Applause Entertainment said, “At Applause, we only attempt to deliver the most effective in storytelling. ACK could be a household name in India with a various and celebrated library that deserves to be historical action.”
“The President & CEO, Amar Chitra Katha, Preeti Vyas, said, “At ACK, we’ve been watchmen of India’s stories for over 54 years, and that we are blissful to partner with Applause Entertainment to require our rich storytelling heritage to Indian and global audiences through animation. We couldn’t have thought of a much better partner than Applause. We are sure that Sameer Nair and his team, with their passion and superlative diary, will do a tremendous job adapting our stories to animation and providing the new and future generations of Indians a vital link to our past.”
Applause Entertainment attempts to readdress India’s rich storytelling heritage and produce to life our mythical and real-life heroes in a very modern rendition that blends culture with technology. On their fourth anniversary, this announcement reasserts Applause’s commitment to redefining storytelling across genres and formats.
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