The year is early 2000. A suburban train is transporting you. At the next stop, a man enters. He’s dressed in a blue shirt and faded Levi’s pants. A white cable protrudes from his jeans pocket and enters his ears. His head bobs back and forth. Almost the entire train is staring at him. The bait is unmistakably the wire.
“He’s using an iPod,” everyone says. In its second incarnation, the legendary windproof lighter brand aims to be seen as a lifestyle fashion accessory. “Peanuts” is how Slice celebrates appraisal season.To promote its incentive system, the company teamed up with grocery delivery app Zepto. In 60 seconds, you can influence financial decisions.
Instagram content creators like Sharan Hegde and Anushka Rathod provide a wealth of personal financial information to young first-time investors. Tropicana wants you to top your cereal with orange juice.
At least when eating Tropicana Crunch, an orange juice-flavored cereal. “Social commerce aids in the development of purchasing intent and consumer trust”: Plum Shivani BehlThe CMO of the D2C brand discusses the company’s efforts to bridge the gap between skincare and cosmetics. Is it true that bite-sized ice creams are enjoying their time in the sun?
This summer, companies including Havmor, Creambell, and Arun are selling bite-sized ice creams. Do they make sense when we’d rather chomp down on huge ice lollies?
How celebrity investments help start-up businesses Anushka Sharma for Slurrp Farm, a D2C kids’ snack brand, Deepika Padukone for Epigamia, a flavoured yoghurt brand, and KL Rahul for XYXX, an innerwear brand.
The list continues. How celebrity investments help start-up businessesAnushka Sharma for Slurrp Farm, a D2C kids’ snack brand, Deepika Padukone for Epigamia, a flavoured yoghurt brand, and KL Rahul for XYXX, an innerwear brand.
The list continues with the launch of Tyroo’s gaming vertical, Comet Will Streak over the Metaverse’s Horizon, rounding up opportunities for marketers to build their business across APAC. Aveda and Nykaa have teamed up to establish Prestige Salons.
Inspired by nature, and backed by science, AVEDA x NYKAA looks to bring customized in-salon offerings to the Indian consumer. Moj partners with Cricbuzz Through this partnership, cricket fans on the Moj platform will be able to watch Cricbuzz’s insightful cricket content, especially around IPL. Swiggy orders new T-shirts for its delivery.
The food delivery platform wanted its executives to wear gear that is comfortable, safe, and looks cool.
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