The first online shopping channel of Apple will be launched in India on September 23rd and the launch will be broadcasted live. To date, Apple has sold products through e-commerce and offline partners in India.
The online store features its local contactee-which for the first time provides Indian consumers with support and services along with the full range of Apple products. The company also announced a dedicated educational store in India that will provide exclusive prices for AppleCare Pluson Mac computers, iPads and accessories.
The store will currently only have Apple products, but accessories from third parties will be included in the future. The platform has also included payment options via UPI and cash on delivery (COD).
According to industry estimates, Apple’s market share remains at about 2 per cent in the Indian smartphone market, however, over the last few quarters the company has advanced to India. The data of IDC shows that Apple’s prime segment market share in India increased 48,8 per cent from 41,2 per cent last year in the quarter ended June 2020.
Experts attribute this rise to solid iPhone SE sales for 2020, and supply chain problems facing competitors such as OnePlus. The annual contribution of e-commerce to selling electronics in India is now between 42 and 45 per cent according to Navkendar Singh, Research Director at IDC.
Singh says that while Apple still relies heavily on offline sales because of its premium pricing, it must do better online too. He pointed out that the majority of online sales of Apple are mainly Flipkart and Amazon, which are sponsored by Chinese companies like Xiaomi, Vivo and Service, with “much greater amounts” from the lower price sectors.
The retail shop will allow Apple to overcome such obstacles, such as ensuring that a partner can supply a wide variety of goods and accessories. It also allows the organisation to more efficiently manage the consumption experience. “This may be a significant factor in the absence of physical retail. Apple is nevertheless renowned for shopping, “Singh said.
To do this, the Web Store would allow customers to pick custom Mac device configurations. In India, Apple does not completely provide a service because its sales are focused on third-party partners. The Company will be starting a business-related iPhone business with the store that allows users in Hindi, Tamil, Penguin, Marathi, Telugu, Kannada and English grading of their iPads, Apple Pencil, Airpods and Airpods Pro.
