Apple’s Macbook Air laptops are known for being lightweight and powerful. Apple’s latest advertisement for the gadget takes that premise to a whole new level. We see a young man powering on his device – only to his surprise, he, his laptop and everything around him begin to float.
Don’t let the visual treatment of the advertisement fool you. The advertisement also showcases the different features of the laptop that comes equipped with.
It now has a larger 13.6 inch Liquid Retina display, a 1080p FaceTime HD camera, a four-speaker sound system, MagSafe charging, and up to 18 hours of battery life. It is also available in four external covers — midnight, starlight, silver, and space grey.
Along with this Macbook Pro variants of the laptop will be equipped with the powerful M2 chip. The new MacBook Air and updated 13 inch MacBook Pro join the even more powerful 14 inch and 16 inch MacBook Pro with M1 Pro and M1 Max chips to roll out the strongest lineup of Mac notebooks ever offered. Both laptops will be available next month.
This isn’t the first time the company has touched upon theme of lightness to emphasise the build quality and power of the Macbook Air. They had an ad from 2018 which also stresses the same point about the lightness and airiness of the laptop and its build quality.
During the COVID pandemic, Apple has been delivering ads to bring a point about how its devices are being able to be used to facilitate a smooth work from home experience. The ads during this period emphasise how smoothly a Macbook Air can enable a user to work from home. The ad highlights on the MacBook Air’s battery life and the processing power.
In 2021, Apple released a new advertisement that was titled ‘Warning.’ The ad illustrated the different features of the Macbook Pro, with granular details. This ad also emphasised other features of the MacBook such as a Liquid Retina XDR display, a wide range of ports, and a 1080p FaceTime HD camera. According to Apple, the MacBook Pro is designed for developers, filmmakers, 3D artists, photographers, music producers, scientists, and more.
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