Facebook’s API allows for a more precise measurement of the ad revenue generated by a particular cohort of users, yielding a more accurate calculation.
AppsFlyer mobile attribution provider has recently announced its first to plug partnership with Facebook Audience Network. This might convey campaign level IAA Return On Ad Spend (ROAS) measurement options to the app developers and drive optimization.
AppsFlyer empowers marketers to grow their business and innovate with a set of analytics solutions and comprehensive measurement. Built around privacy deliberately, AppsFlyer takes a customer-centric approach to assist 12,000+ brands and 6,000+ technology partners make better business decisions daily.
Previously, monetization revenue from a user acquisition campaign could only be calculated supported averages, leaving gaming marketers to form decisions with incomplete data. Facebook’s API allows for a more precise measurement of the ad revenue generated by a particular cohort of users, yielding a more accurate calculation.
From the Facebook Audience Network the company can make revenue by a group of users into the user acquisition source. This may enable the developers to optimize their user to acquisition strategy, ensuring long-term engagement.
COVID-19 lockdowns have boosted user engagement with video games and esports during the past few months, and revenue for several gaming companies has increased as a result.
Verizon reported that there is a rise of 75% in gaming traffic during peak hours, compared with 12% in digital video traffic and 20% in web traffic.
“Our new campaign-level measurement solution fulfills a critical gap within the market by helping marketers on our platform truly understand if their return on ad spend is both accurate and profitable,” said Mat Harris, Director of Product Management Facebook Audience Network.
Greater transparency into in app revenue has become essential for gaming optimization success with constant growth within the gaming market. AppsFlyer is in an exceedingly position to form the connection between the monetization network, the user acquisition channel, and then the mobile attribution data. This allows AppsFlyer to tie back the revenue generated to the user acquisition network, thus providing a more holistic, accurate, and complete picture of a customer’s ROI.
“To bring additional value to our mutual customers, we are excited to collaboration with Facebook Audience Network. This partnership is providing a big foundation for marketers, and specifically gaming marketers to perform precise optimization. These marketers can now leverage their trusted attribution data to accumulate the very best quality users and drive greater long-term revenue from each dollar spent.” noted by Sanjay Trisal, country manager AppsFlyer India.
