New Delhi, 15th January 2025: Archies, a legacy brand in the social expression industry, has announced a strategic collaboration with magicpin, India’s largest discovery and savings hyperlocal. This partnership merges Archies’ legacy of offering thoughtful and personalized gifts with magicpin’s robust digital ecosystem, creating a seamless and impactful gifting experience for consumers.
The collaboration stems from a shared goal of expanding their presence in the gifting market. Archies aims to strengthen its visibility and connect with a wider, digitally-savvy audience, while magicpin enriches its platform by adding Archies’ trusted and iconic gifting solutions to its portfolio. With over 10 million users across top 20 cities, magicpin provides Archies an ideal opportunity to target high-intent shoppers seeking meaningful and personalized gifts.
Varun Moolchandani, Executive Director of Archies Limited, expressed his enthusiasm for the partnership, stating, “We are thrilled to join hands with magicpin to further solidify our position in the gifting category. This collaboration allows us to engage with a dynamic, tech-savvy audience, enhancing their gifting journey with our innovative and timeless offerings.”
Naman Mawandia, CXO – Enterprise Brands at magicpin said, “magicpin exists to create a marketplace that is more local, relevant and celebrates the thrill of shopping and savings for all. That’s the magic of local. Our partnership with Archies reinforces our commitment to empowering businesses and customers alike, and we are excited to offer additional savings to all of our users on Archies through this collaboration. As the magicpin ecosystem expands, Archies can harness a broader customer base while delivering exceptional value and personalized services powered by us.”
Through this collaboration, both brands seek to drive growth and engagement by combining Archies’ gifting expertise with magicpin’s tech-driven marketing capabilities. Seasonal campaigns and promotional activities will amplify the partnership’s impact, especially during high-demand periods. This initiative not only modernizes Archies’ approach to customer engagement but also enhances magicpin’s value proposition by associating with a brand synonymous with gifting excellence.
The success of this partnership will be measured through key performance indicators, including sales growth, customer engagement, and repeat purchases. Both brands anticipate significant growth, leveraging their collective strengths to redefine gifting experiences for a digital audience.