Ogilvy is an advertisement company that works based in New York City and has also established its reign in the British advertising field. It is also an agency that is into marketing and public relations. It was founded in the year 1850, by Edmund Mather initially as a London-based agency. In the year 1964, the firm became to be known as Ogilvy & Mather after joining a New York City agency that was founded in the year 1948 by David Ogilvy.
The agency is now a part of the WPP Group, and the company provides services in six areas. They are brand strategy, advertising, customer engagement and commerce, public relations and influence, digital transformation, and partnerships. The company’s strategy section OgilvyRED has become Ogilvy Consulting.
Ogilvy believed that the best way to get many new clients was to do outstanding work for the clients who were already existing. Success in his early campaign time helped Ogilvy to get big clients such as Rolls-Royce and Shell. After that, many new clients followed, and Ogilvy’s company grew more quickly than before. He became more popular and was called the “Father of Advertising” by the legends of that time.
Ogilvy’s success never came down after that. It opened many branches all over the world, including India. The company is still one of the top companies in the advertising field and has never failed to bring success to the companies investing in them.
Archit Gadiyar joins Ogilvy as the new group creative director for the Indian branch. He joins the WPP creative shop from Leo Burnett where he had spent nearly five and a half years.
His last known designation at Leo Burnett was that of an associate executive creative director. He was promoted to a role in the year 2019, Archit Gadiyar had been working for the Publicis creative powerhouse since March 2017.
Archit Gadiyar, with nearly twelve years of experience in the industry, Archit Gadiyar has worked at places like McCann World Group, StrawberryFrog, Liqvd Asia, DDB Mudra Group, and the MullenLowe Lintas Group and has now come to work with Ogilvy and hopes to give more contribution to it.
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