National, 18th March 2025: What’s the circumference of a circle? If you know the answer (or think you can find it out), Britannia Treat has a challenge just for you! Britannia Treat has teamed up with NV Sir aka Nitin Vijay, the revolutionary educator behind Motion Kota to launch the Britannia Treat Circle Challenge. Conceptualized by The Womb, this one-of-a-kind contest will push you to don your mathematician caps. The mission? Measure the circumference of the inner circle of a Britannia Treat biscuit as accurately as possible. Sounds easy? Let’s see if you’ve got what it takes!
With a grand cash prize of ₹10 Lakh up for grabs and other exciting rewards, math wizards, problem-solvers, and snack lovers alike are invited to put their skills to the test.
How to Participate:
- Grab any Britannia Treat pack – Choco Creme, Orange, Vanilla or Chilli Guava
- Measure the circumference of the inner circle in meters, upto 7 decimal places
- Submit your answers on https://www.treatchallenge.com/ and stand a chance to win INR 10 lakh
- That’s not all, submit a creative video showing how you have measured the circumference. The most creative entry will win a BookMyShow gift voucher worth a staggering INR 1 Lakh!
Siddharth Gupta, General Manager, Marketing Britannia Industries “At Britannia, we love bringing fun and engaging experiences to our consumers. The Britannia Treat Circle Challenge is a unique way to blend learning with enjoyment, turning a simple biscuit into a fun challenge that sparks curiosity. Partnering with NV Sir makes this initiative even more exciting, as his ability to make learning interactive and accessible adds a whole new dimension to the challenge. We can’t wait to see participants put their skills to the test.”
Nitin Vijay (NV Sir)- Founder & CEO of Motion Kota, says “Partnering with Britannia for the Treat Circle Challenge has been an exciting experience. What makes it even more special is that it turns a simple biscuit into a playful yet meaningful learning experience. I’m excited to see participants take it on!”
Heval Patel, COO, The Womb, “Sandwich cream biscuit category is a classic example of a mature market, characterized by incremental innovation and fierce competition. Britannia Treat is a cream biscuit with a hole in between, this format gave us the licence for playful absurdity. The idea of ‘measuring the circumference of the hole in the biscuit’ was derived out of this. NV Sir’s engagement acts as a cultural anchor who not only makes it relevant for our TG but also makes the activity a lot more fun.”
Don’t miss out on this incredible opportunity to turn your measuring skills into a fortune!
