Pune, December 27, 2024: Aretto, a kid-focused footwear brand rooted in technology, done a landmark collaboration with Hamleys, the iconic toy retailer, amplifying their Christmas celebrations this season. The campaign witnessed unprecedented engagement, with 70,000 young participants sharing their imaginative wishes.
The collaboration centers around Hamleys’ cherished ‘Letters to Santa’ tradition, enhanced by Aretto’s innovative ‘Curious Imprints’ initiative, which encourages children to reimagine their world through creativity. The partnership, which began as a single shop-in-shop experiment, has flourished into 12 locations within just eight months, demonstrating strong market validation.
Considering this remarkable response, Aretto rewards selected children with custom-designed sneakers as part of the Christmas festivities. This initiative aligned perfectly with Aretto’s journey from a successful direct-to-consumer brand to an expanding retail presence across 10 cities.
“This collaboration represents a perfect synergy between two brands dedicated to bringing joy to children,” said Satyajit Mittal, Founder and CEO at Aretto. “By combining Hamleys’ magical Christmas tradition with our innovative footwear, we’re creating memorable experiences for families this holiday season.”
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