A trusted name in the real estate space, Aria Communication will envision, develop & drive the PR & communications strategy for one of the largest greenfield township developments in Mumbai’s Western suburbs, while also strengthening the brand’s positioning in Mumbai’s thriving real estate ecosystem
Mumbai-based Aria Communications will now manage the PR mandate for Suraksha Smart City, Vasai’s premier self-sustaining township and biggest greenfield development. The PR and communications firm, which has more than 20 years of experience of collaborating with the most prominent and progressive real estate brands in the country, Aria Communications will infuse their industry insights, disruptive communication strategies and future-proof digital-first approach, to strengthen Suraksha Smart City’s market positioning.
The PR firm will be launching an integrated, community-centred plan with multiple touch points to not only share updates about the latest developments at Suraksha Smart City but also disseminate the illustrious project’s key value propositions. By highlighting Suraksha Smart City’s market-shaping features, Aria Communications will usher the project to the forefront of the Indian real estate landscape, highlighting the striking intersection of community-oriented green development and cutting-edge technology. Spread over 362 sq. ft, the ambitious mega township harnesses industry-leading precast technology and embodies the perfect synergy of high-quality lifestyles and nature’s soothing tranquillity. It is equipped with thoughtful social infrastructure including schools, playgrounds and gardens, health centres and hospitals, and shopping centres.
“Suraksha Smart City represents a significant milestone for the Suraksha Group. We were keen to join hands with a like-minded agency whose approach would resonate with ours. Aria Communications is backed by their robust reputation in the real estate space as well as their innovative outlook that will further propel our initiatives and amplify our voice. We are excited to see what the future holds and are optimistic about this collaboration yielding exponential outcomes,” said Jash Panchamia, Management at Suraksha Group.
“We are so proud to represent Suraksha Smart City, a visionary project that represents the changing face of Mumbai’s ever-evolving real estate sector. We are inspired by the project’s forward-thinking ethos, as well as its emphasis on community and the environment. Our deep industry roots and nuanced understanding of the real estate space make us well-positioned to bolster Suraksha Smart City’s industry presence and messaging,” said Shweta Powar, Founder & CEO of Aria Communications.
